Tanner

Specialty Coffee Enthusiast / Content Creator

[Tanner @tannercolson_]

I used to think that my videos that were “too informational” or “too educational” were doomed to low-performance. But I realized that I just wasn’t doing a good job of convincing people to watch with my creative strategy. Now my informational / educational content is some of my best-performing, even when the videos are 2-3 minutes long.

[Tanner @tannercolson_]

Biggest thing I’ve learned about creating content that brings actual value to your audience: You can’t JUST provide helpful information, you also have to *convince* people to watch. No one will be helped by your content unless they are convinced to actually watch it.

[Tanner @tannercolson_]

I try to do this by quickly providing the most valuable and helpful information, as clearly and concisely as possible, with pacing that keeps driving forward through the video. I also try to make sure that each clip is as visually interesting as possible.

[Tanner @tannercolson_]

From Coffee Roasting to Brewing

[Tanner @tannercolson_]

Roasting coffee with a professional sample roaster

[Tanner @tannercolson_]

Setting up my home espresso bar

[Tanner @tannercolson_]

Pouring some latte art

[Tanner @tannercolson_]

Making matcha with high quality Japanese green tea

[Tanner @tannercolson_]

Brewing coffee with a fidget spinner

[Tanner @tannercolson_]

Making a cappuccino at my home coffee bar

[Tanner @tannercolson_]

Espresso and Mocha ASMR

[Tanner @tannercolson_]

@froggyups Thank you!

[Tanner @tannercolson_]

This robot makes specialty pourover coffee for you

[Tanner @tannercolson_]

Making Espresso with a Bike Pump

[Tanner @tannercolson_]

When coffee gear is engineered like a luxury timepiece…

[Tanner @tannercolson_]

From Unroasted Green Coffee to Espresso

[Tanner @tannercolson_]

Satisfying Espresso Brewing Workflow

[Tanner @tannercolson_]

I have a whole room dedicated to making coffee - here’s a quick tour