Tanushree Handa

If you can dream it, you can do it 😊
Schulich BBA '20 💙💚

[Tanushree Handa @tanushreehanda]

Companies are latching on to meme formats to relate to younger consumers. The importance of internet culture is more than ever in this day and age. Luckily, Burger King is able to do it without being problematic. #mediamakersix

[Burger King @BurgerKing]

cashier: thank you, enjoy

my brain:
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it
don’t say it

me: you too!

[Tanushree Handa @tanushreehanda]

@chrisphom @nowthisnews It really demonstrates how much of an emphasis we, as consumers, place on 'brand names' and how sometimes quality is not our top priority. #mediamakersix

[Tanushree Handa @tanushreehanda]

Teenagers are now using Instagram as a platform for events instead of Facebook. Is this really the beginning of the end for the social media platform? #mediamakersix

[mo mcbirney @motormo]

lesson from teen cousins who live in LA: when teens have big parties they make a new insta account ~for the party~ and people have to request to follow it, and an approval means you can come to the party??? and you have to show your insta to get into the party (there is security)

[Tanushree Handa @tanushreehanda]

Super interesting how many young people are turning to Twitter to keep updated on news and political events. Are regular news and media channels dissolving because of this online presence? #mediamakersix

[Tanushree Handa @tanushreehanda]

An example of promotion through manufactured outrage - a new marketing strategy that's becoming increasingly common in our world today. #mediamakersix

[Clevver News @Clevver]

Kendall Jenner accused of cultural appropriation after wearing afro in Vogue magazine https://t.co/j1S2hTEL6v

[Tanushree Handa @tanushreehanda]

@jeffreeen @Jessica_Lin_24 This is actually a great example of 'outrage marketing.' If you look up reactions to this, few people are actually offended as it's more reminiscent of a 'Victorian Era' hairstyle. News outlets and companies know that politics is 'in' so they try and create a buzz. #mediamakersix

[Tanushree Handa @tanushreehanda]

Interesting debate in class about the ethical implications of social media marketing and how accepted it is in society today! #mediamakersix

[mia @miastella_b]

York U Res Life cares. Reach out, talk about it, break the silence. #BellLetsTalk #YURL

[mia @miastella_b]

Sometimes people can be scared to reach out and ask for help. Just sending someone a message to ask how they're doing can make a huge difference. #BellLetsTalk #YURL

[Tanushree Handa @tanushreehanda]

#BellLetsTalk because the conversation doesn't and shouldn't stop after today. Mental health is something that needs to be destigmatized and we can all do our part 💙 #YURL

[NowThis Impact @nowthisimpact]

Racial 'purists' in Japan are angry that a biracial woman won Miss Japan for a second straight year https://t.co/Yy3gcCdVu3

[Study at York U @studyatyorku]

Today's rain can't dampen our spirits after #YorkU Orientation Day. Happy first day of classes, Lions! #WeAreYU

[O-Week Fashion @SchulichFashion]

Perfect formation 💛 #FabulousFashionistas #SCHULICHOWEEK

[Tanushree Handa @tanushreehanda]

Loving Schulich O-Week so far!!! #2020