The Taproot Agency

We are a creative agency. We begin each project with research and strategy, using it as fuel to power our work and to incite meaningful change.

[The Taproot Agency @taprootagency]

@alexandrakbooth @DrTaitMartin Thank you for attending!

[The Taproot Agency @taprootagency]

A good reminder: “What is important to you may not be important to your audiences.” - @DrTaitMartin #PRSASunCon

[The Taproot Agency @taprootagency]

We have such a fun, engaged audience this afternoon. Thank you, @PRSASunshine for putting on such a great conference! #PRSASunCon

[The Taproot Agency @taprootagency]

The brain on the screen means that we’re getting into the science behind behaviors and the communication that influences them. @DrTaitMartin #PRSASunCon

[The Taproot Agency @taprootagency]

“We’re talking in ways that people don’t understand using terms that they don’t understand. This is one of the first sins of public relations.” @DrTaitMartin #PRSASunCon

[The Taproot Agency @taprootagency]

With @DrTaitMartin, you are always in for a good (educational) time. Thank you for inviting us to speak at #PRSASunCon, @PRSASunshine!

[The Taproot Agency @taprootagency]

Looking for new #TaprootInterns Apply now!

[gracobsen @gracobsen]

Me to #TaprootTot Oliver: Hey Oliver, what’s up?
Oliver: Yes
(Cc: @taprootagency)

[The Taproot Agency @taprootagency]

How working lunches typically go around here

[The Taproot Agency @taprootagency]

#MayTheFourth be with all of this weekend’s graduates!

#StarWarsDay

[Mike Jones @Bucket826]

Creative South 2018 by @taprootagency for @taprootagency: https://t.co/zeJ0JqSrws

[The Taproot Agency @taprootagency]

“Awareness is our business, but people pay for action.” #PRSATB

[The Taproot Agency @taprootagency]

@PRSATampaBay @DrTaitMartin Thanks so much for having us! Really enjoyed the opportunity to share what we do and meet your aweomse members! :)
#PRSATB

[The Taproot Agency @taprootagency]

#TaitTalks
5) Define the Cost: Consider costs like time and safety that relate back to people’s personal self interest.

[The Taproot Agency @taprootagency]

#TaitTalks
4) Determine compatibility: we have to realize that no matter all of challenges, we have to move on and change course.

[The Taproot Agency @taprootagency]

#TaitTalks
3) Referee Function vs. Feeling: The more disconnect there is between these two, the less it leads to action. Continue to find the connection between function and feeling when you ask people to do things.

[The Taproot Agency @taprootagency]

#TaitTalks
2) Develop a plot line: be apart of the story to engage and change behavior

[The Taproot Agency @taprootagency]

#TaitTalks
1) Go Native: blend into the environment and mingle with the people you’re communicating with

[The Taproot Agency @taprootagency]

Thanks for having us! https://t.co/NLNXjQv51f

[PRSA Tampa Bay @PRSATampaBay]

Welcome to Tampa Bay @taprootagency #PRSATB