Taroko

Electronic music producer & DJ, Taiwanese-American • • #stopasianhate #BLM

[Taroko @tarokomusic]

Hey it's me - I just dropped a new song that could be the unofficial soundtrack to Netflix's hit series, You, but that's for u to decide.

Some things change, some things stay the same.. but could it be u that l'm missing?

[Taroko @tarokomusic]

@orbitx_supply @framer Magfolio

[Taroko @tarokomusic]

Spotify, I just want the old font back please

[Bafu @bafubeats]

“in the forgotten realm where shadows dance alone”

DESOLACE w/ the wavestar @vavnmusic out now everywhere 🌟

art by the one and only @aestralle

[Taroko @tarokomusic]

@ell1psis_ Well deserved man!!

[Rob Abelow @AbelowRob]

MUSIC DOESN'T NEED MORE ZERO SUM GAMES.

But Spotify is doubling down on it.

Controlling the pie, then selling access.

Here's an explainer on Showcase & streaming's race to the bottom:

Music streaming is a zero sum game.

FOR MONEY→ You get a play, my payout is reduced.
FOR ATTENTION→ You get more algorithmic priority, mine shrinks.

Platforms pick winners.
And divide up the scraps.

Spotify is now monetizing this controlled attention -- and the desperation for it -- with ad tools targeted at artists & labels.

Their newest just dropped: SHOWCASE.

Pay $100+ and get a banner on top of the Home feed.

THE FULL ARTISTS & LABEL AD TOOLKIT:

1. MARQUEE: Full screen new release ads.
2. SHOWCASE: Top of Home feed anytime ads.
3. DISCOVERY MODE: Payola to drive algorithmic plays.

They control the attention. You pay for it.

So, what can you sell through these ads?

Things that grow the pie?

• Vinyl
• Merch
• Tickets
• Memberships

No.

Just more streams.

You know, re-distributing slices from the limited pie we've got.

It's not making profit FOR the music industry.
It's making profit FROM the music industry.

It actually shrinks the pie.

This isn't sustainable. It limits growth. And it invites disruption.

Enough zero sum games.

WE NEED POSITIVE SUM GAMES.

Where everyone wins.

Enough fighting over scraps.
Let's make a bigger pie.

[Daniel Doyon @deadly_onion]

men only want one thing and it's disgusting

(a personal home/office studio in the woods behind their house)

[Taroko @tarokomusic]

Thank the gods I have found a ticket 🫡🫡🫡

[Taroko @tarokomusic]

Iso 1 ticket to @RLGRIME Play Album debut tonight in Brooklyn, please, anyone?! 🤞🤞🤞 #rlgrime @RLSABLESQUAD

[Taroko @tarokomusic]

@officialsbu_ 🌊🌊🌊

[Taroko @tarokomusic]

@kathlinaa24 Dm'd if still available!

[Taroko @tarokomusic]

@tunnnela DMd!

[Taroko @tarokomusic]

Iso 1 ticket to @RLGRIME Play Album debut tonight in Brooklyn, please, anyone?! 🤞🤞🤞 #rlgrime @RLSABLESQUAD

[Taroko @tarokomusic]

@RamonPang Start an only fans

[REMNANT.exe @remnantsofyore]

There's A Way

@SableValley Summer Vol. 4

Out Friday

[Taroko @tarokomusic]

@altaremusic This is too real lol

[Bafu @bafubeats]

LOOK4U - out now!!

@altaremusic and I first started working on this track late last year so we could play a new collab at Pantheon Seattle, we’re so stoked to have it release today on Ophelia’s Advent Volume 7.

Huge shoutout to the @opheliarecords team and @sevenlions 💙🖤

[Taroko @tarokomusic]

@remnantsofyore Possibly making you more relaxed since green tea contains l-theanine

[🌊✨💜 jc @justconnormusic]

Limbic Friction

Streaming Everywhere // Out Now
Single Art - https://t.co/XVWHYAjHGg

[Taroko @tarokomusic]

@snakehipsuk ✨✨✨ What are set times for tonight?

[Taroko @tarokomusic]

@Mat_Zo Be able to move a track to a different group

[Altare @altaremusic]

MIRACLE REMIX WITH @bafubeats OUT NOW ON SC ✨️