Tcules

Global design-led product development partner helping startups and growth-stage teams build, scale, and optimise AI-powered digital experiences.

[Tcules @tculesux]

The first episode drops real soon. Here’s a quick teaser of what’s in store!
#BehindTheInterface #Podcast #ProductDesign #UX #SaaS #AI #TCules
@samy_melaine @NapierHolland @jatinuva @RakeshChitroda

[Jatin Leuva @jatinuva]

Product decisions don’t compile.

That is one reason AI feels so powerful in code and so dangerous in product ops.

In code, the feedback loop is relatively tight. Something runs, breaks, compiles, fails a test, renders badly, or can be corrected quickly.

But product decisions move through much looser loops.

A sales request can look like market demand.
A support ticket can look like a roadmap priority.
A founder instinct can look like product strategy.
A competitor feature can create false urgency.
A customer complaint can be a UX problem, an onboarding problem, a pricing problem, or just a one-off edge case.

AI does not remove this ambiguity.

In many cases, it makes it easier to generate more convincing versions of it.
It can summarise every call, cluster every ticket, draft every PRD, compare every competitor, and generate ten prototype directions before lunch. That is useful. But it also lowers the friction around justifying almost anything.

The new product-ops problem is not lack of information.

It is the collapse of friction around generating, retrieving, and recombining information.

We are seeing this more clearly in our client work at @tculesux as our design engagements move closer to code. In some teams, we are no longer only designing in Figma and handing things off. We are working with product teams that are experimenting with AI-assisted coding environments, rapid prototypes, design-system pipelines, and production-facing UI workflows.

That has made the SDLC more visible to us.

And the thing that stands out is this:

Faster tools do not automatically create clearer products.

They often create more product motion.

The harder work is still deciding what should exist, what should be ignored, what should be simplified, what should be killed, and what should become part of the product’s long-term truth.

This is where design intervention has become more intricate.

Not just as UI output.
Not just as research.
Not just as design systems.
Not just as code-aware execution.

But as a practice of keeping the product coherent while founders, PMs, sales, support, engineering, marketing, revenue pressure, customer noise, and now AI experimentation all pull it in different directions.

[Tcules @tculesux]

Full interview: https://t.co/WTOJwcC4GB
@jatinuva @RakeshChitroda

[Tcules @tculesux]

X (Twitter) Post: "If all you do is write words, you should be worried right now."
Copywriting expert @NapierHolland on AI's impact:
✅ Basic word writing = being replaced
✅ Strategic brand positioning = thriving
✅ High-end projects ($5k-$20k+) = AI-proof

[Tcules @tculesux]

"Delight = functionality matching user behavior"

The gap between UX pros and builders is disappearing.

@jatinuva @RakeshChitroda

Read the full story: https://t.co/LnSwbhJr5W

[Tcules @tculesux]

The UX revolution is here 🚀

Aishwarya Ashok (@aishashok14) is building products in 1-2 days that used to take weeks.

Her secret?

-Reddit research over design galleries
-AI-first development workflow
-Clear principles before fancy features

[Tcules @tculesux]

Visual organization = reduced cognitive load = faster execution.

@jatinuva @RakeshChitroda

Full interview: https://t.co/WTOJwcBwR3

[Tcules @tculesux]

"Google Docs is essentially one-dimensional. Figma is two-dimensional."

Conversion copywriting expert @NapierHolland explains why this simple shift in thinking helps him manage much bigger, more complex website projects.

[Tcules @tculesux]

Full interview: https://t.co/WTOJwcBwR3

@jatinuva @RakeshChitroda

[Tcules @tculesux]

"If you're in an already crowded marketplace, being slightly better is not good enough."

Conversion copywriter @NapierHolland on why the industry is shifting beyond pure conversion tactics toward brand positioning.

In saturated markets, differentiation beats optimization.

[Tcules @tculesux]

With today's AI tools, there's no excuse for missing these insights.

Watch the full interview here: https://t.co/WTOJwcC4GB

@jatinuva @RakeshChitroda

[Tcules @tculesux]

"Customer support will always be a goldmine for understanding how to improve your product," says conversion copywriting expert @NapierHolland to Tcules.

When customers show raw emotion, you get authenticity you'll never find in sales calls.

[Tcules @tculesux]

Full interview: https://t.co/WTOJwcBwR3
@jatinuva @RakeshChitroda

[Tcules @tculesux]

"The biggest marketing mistake? Not talking to customers. And that happens typically more at very big, well-funded companies."

Conversion copywriter @NapierHolland drops truth bombs on why companies with the most resources often miss the simplest strategy.

[Tcules @tculesux]

New Episode Alert: Conversion copywriting secrets with @NapierHolland

Key insights: • Startup vs enterprise messaging approaches • Content architecture best practices • AI's impact on copywriting and a lot more!

@jatinuva @RakeshChitroda

Watch now: https://t.co/WTOJwcBwR3

[Tcules @tculesux]

Do tag folks we should talk to for this series. We'd love to interact with folks who are at the forefront of this new wave! And as usual, do share and comment. Your support means the world to us!

@jatinuva @RakeshChitroda

[Tcules @tculesux]

Launching "My Experiments with UX" - our new series exploring design in the AI era!

First up: @wordsbykp shares how his viral Ather redesign stripped everything down to what truly matters.

Read it here- https://t.co/CpJZeOTLeX

[Tcules @tculesux]

- His unique perspective as a copywriter working for AI companies
Full interview dropping soon!
@jatinuva @RakeshChitroda

[Tcules @tculesux]

“AI isn’t replacing humans, it's replacing the way copywriting is done.” - @NapierHolland
In our upcoming interview, the GorillaFlow founder shares:
- Why pain points are the foundation of an effective landing page
- How learning Figma transformed his client work

[Tcules @tculesux]

Watch the full interview here: https://t.co/jjCf8hRWSR

@jatinuva @RakeshChitroda

[Tcules @tculesux]

In our latest reel, Tcules CEO Jatin Leuva gets @EdenAIco CPTO @samy_melaine to reveal how their platform enables developers to rapidly build AI features without traditional roadblocks. He explains their tech-first philosophy that prioritizes communication over rigid roadmaps.