Content Strategy Inc

We're a small consultancy that helps large organizations make better content.

[Content Strategy Inc @team_CS_Inc]

As the new year begins, we’re switching things up.
We want to spend more time focusing on our work, growing our skills and knowledge, and providing the best possible service to our clients.
That means shifting away from social media, for now.

[Content Strategy Inc @team_CS_Inc]

But don’t worry! You can always visit us at https://t.co/ieArGxld7u to find great content strategy resources or learn about our services.
We can’t wait to engage and work with you all in new and exciting ways in 2022!

[Content Strategy Inc @team_CS_Inc]

As the new year begins, we’re switching things up.
We want to spend more time focusing on our work, growing our skills and knowledge, and providing the best possible service to our clients.
That means shifting away from social media, for now.

[Content Strategy Inc @team_CS_Inc]

Completing a competitive analysis can help you understand the industry you're operating in, and how it's evolving.

Simplify the process using our free digital competitive analysis template download.

#ContentStrategy #ContentTips
https://t.co/nfVVaBkOLB

[Content Strategy Inc @team_CS_Inc]

Does your content make the grade?

Content scorecards are a great way to demonstrate content strengths and weaknesses to busy stakeholders. When user testing isn’t an option, scorecarding is a fast and effective way to assess content.

#ContentStrategy
https://t.co/3fSa5JZzY2

[Content Strategy Inc @team_CS_Inc]

@tylergindraux @radresearchvan Thank you for a great presentation!

[Content Strategy Inc @team_CS_Inc]

The CSI team is at #RRS21, and we're going into Day 2 with an amazing talk about designing an inclusive participant experience.

"Mapping the experience encourages us to think about participating in research as a journey, not an event." - @tylergindraux

@radresearchvan

[Content Strategy Inc @team_CS_Inc]

Stop fishing for likes. 🎣 It's time to get specific when defining success for your content.

Here are some examples to get you thinking about measuring your content with KPIs.

#ContentStrategy #ContentTips

https://t.co/3KL6zFAp8N

[Content Strategy Inc @team_CS_Inc]

Don't ruin a good question with a bad format.

When writing online surveys, make sure you're using the right format for each question. You'll collect better information, and it will be easier to analyze the data you've gathered.

👉 https://t.co/ET1jIsIpEJ

#ContentStrategy

[Content Strategy Inc @team_CS_Inc]

Want accurate and meaningful results? A useful survey takes planning.

Decide early on who you’re targeting, how many participants you need, and how you’ll reach them.

https://t.co/ET1jIsqONb

#ContentStrategy

[Content Strategy Inc @team_CS_Inc]

#OnlineSurveys are a great way to measure attitudes or behaviours around content. But don't click send just yet!

Follow these #guidelines to help maximize the number of participants who complete your surveys and collect more useable data.

Read more 👉 https://t.co/ET1jIsqONb

[Content Strategy Inc @team_CS_Inc]

Chances are your organization's content isn't being written by one team. Content people can be scattered across team and departments.

Implementing a content strategy working group can help keep content aligned and on track.

#ContentStrategy
https://t.co/rIDeBjrp5R

[Content Strategy Inc @team_CS_Inc]

A lot of “required" regulatory content isn’t really required at all. People just think it is, or it's on the website "just in case". It might even be there because no one knows where it SHOULD go.

Thankfully, there's a better way to do it https://t.co/xsXvh3346N
#ContentStrategy

[Content Strategy Inc @team_CS_Inc]

It feels great to wrap up a project, doesn't it?

Unfortunately (or perhaps fortunately), content strategy isn't a project. It's an approach and a discipline. But it doesn't always have to be.

#ContentStrategy #ContentTips #Project
https://t.co/chZ48wgh6g

[Content Strategy Inc @team_CS_Inc]

Sometimes, a formal content strategy isn't an option. But content considerations don't need to take any extra time or budget.

Here are 3 ways you can include content in your current methodologies 👇

#ContentTips #UX #ContentStrategy
https://t.co/O7PxAeN80t

[Content Strategy Inc @team_CS_Inc]

Who’s responsible for the #Content on your website? Is anybody in charge? Maybe it’s you?

Knowing who makes the decisions is important. The authoring and governance models you choose will have a big impact on the resulting quality of your content.

https://t.co/yqGZR7W2Hj

[Content Strategy Inc @team_CS_Inc]

Not every #CTA is created equal. Here are some tips to help you sort through the myriad of "Click heres" and "Read mores" on your website.

Want to know more? You can read the full post on the CSI blog👇
https://t.co/Ozqmn0bSdO

#ContentStrategy #ContentTips

[Content Strategy Inc @team_CS_Inc]

If your website is governed by less-than-ideal #ContentManagement practices (or none at all), it may be time to switch things up.

Keep track of your content throughout its #ContentLifecycle, with the help of some of our free resources.

#ContentTips

https://t.co/hXmsed2TDL

[Content Strategy Inc @team_CS_Inc]

DON'T assume your content is perfect.
DO continue to learn, revise, and improve.

Need a refresher on customer-focused content?

Get the full list of tips on the CSI blog 👇https://t.co/eXB9Jrilva

#ContentStrategy #ContentTips

[Content Strategy Inc @team_CS_Inc]

In part 2, learn how to effectively map #Content to different stages of your #CustomerJourney.

When you’re done, you'll know what content your customer values and when they want it, so you can design for better content experiences.

#ContentStrategy

https://t.co/tmYwXdFSuC

[Content Strategy Inc @team_CS_Inc]

#Personas tell you who your key users are.
#CustomerJourneys tell you why and how they interact with your company.

Now, let’s talk content. 💬

Every customer touch point is an opportunity to impact the customer experience through content. Here's how.

https://t.co/2kgCiqG3fB