Started @teamhexcode in 2020. For almost five years, every client came through referrals. Zero outreach, zero ads.
What actually worked:
• Do exceptional work for the 2-3 people who gave you a shot. Make it so good they can't not talk about you.
• Be visible where founders are. Posting work and opinions on LinkedIn and Twitter compounds slowly, then suddenly. I ignored this for years and it cost me.
• Make working with you stupidly easy. We gave clients direct Slack access, shipped overnight, killed the PM layer. That becomes the referral.
Referrals got us to 100+ clients. But waiting on them is a trap, you don't control the tap. That's what I'm fixing now, five years in.
Start with trust. Earn the right to be talked about. Then build the engine so you're not at the mercy of who remembers you.
I chose design in 2013.
I was 18 or something. Didn't really know what I was doing. Just knew that making things look and feel right was the only thing that didn't feel like work to me.
Spent years getting good at it. Then in 2020, started Hexcode.
The first few years were honestly just us figuring it out. Who we're for. What we're not. What kind of studio we actually wanted to be versus what kind we thought we should be. That gap took a while to close.
Then 2025 happened.
I don't know how else to explain it except something shifted. The work got sharper. The founders we started working with were a different caliber. Clear thinkers. Obsessed with what they're building. Bias for action in a way that makes you want to match their energy.
But honestly the thing I wasn't expecting? How kind they were. These are people who genuinely believe: if I grow, everyone around me should grow too. That's rare. We got lucky.
Working with them changed how I think about design. Changed how I think about what a studio like ours is actually for.
In the last 12 months, our clients raised $150M+. Products we helped ship now have 100M+ users. Three of them exited. We were there for all of it. Not in a "we take credit" way. In a "we were in the room when it mattered" way.
It's mid-2026 now. And we have a new website.
https://t.co/rEXr5o39Cj
Which sounds small. It isn't.
The old site was us when we were still figuring out what to say. This one is us finally knowing. Five years of work, wrong turns, refined instincts, and a point of view we actually stand behind - it's all in there.
If you're an early-stage founder and design keeps getting pushed to later - this is for you. That's all this has ever been for.
An agency redesign is mostly not about the design.
It's whether a founder lands on it, scrolls for 20 seconds, and thinks "ok these people know what they're doing."
Half of this project was the trust layer. Proof, testimonials, comparison tables, FAQ, the right copy in the right places. The stuff most designers skip or hand off.
Other half was making it all look like a brand and not a wireframe.
Launching in a few weeks.
@freebean_co is live
The premise is genuinely fun. They give free coffee to people to market brands.
So we're designing a site that has to feel like serious SaaS to the brand side without losing the warmth on the consumer side
@adamkorsunsky cared about every pixel which is the correct way to be a founder
We shipped, he's happy, reel below
Back to the next one
got intro'd to @googlewaqas through an old customer last year
one project turned into multiple. multiple turned into 10+ referrals.
he doesn't hire agencies, he partners with them - full ownership, full trust, zero "can you make the logo bigger" energy
good work finds the right people. this is proof
grateful to keep building together 🤝
Had a feedback call with a client last week
They said the team loved the new site. Got 2 new leads from it.
Oh and before the call even happened, they'd already sent our info to another founder
This is the stuff that matters
Like yeah we obsess over the craft and make sure every pixel is right but the real win is when founders get actual results and refer you without being asked
Early stage founders don't need another pretty website that just sits there. They need design that opens doors. Gets meetings. Moves the business forward.
That's what we're building at @teamhexcode