Global data center power consumption could double by 2030.
AI isn't just a software race anymore. It's an infrastructure and energy race.
The question: Will every business be able to afford it?
#AIInfrastructure#AIEconomy#DataCenters
"Imperfect something is better than perfect nothing."
Loved this insight from Sanjay Chaudhary, Head of Enterprise Marketing at @SAP .
A great reminder that in the age of AI and evolving GTM strategies, progress beats perfection every time.
#ABM#AI#B2BMarketing
Marketing: "We hit our MQL targets."
Sales: "Which leads are actually ready to buy?"
That's why many funnels fail to drive revenue.
"Intent without qualification creates noise, not pipeline."
More on MQLs, SQLs, BANT & sales readiness:
https://t.co/eZpkomHDKc
#DemandGen#B2B
We're all talking about AI, automation, and intent signals.
But are buyers actually noticing you?
Attention is earned through consistent visibility, not just more outreach.
What's the bigger challenge right now: generating demand or converting interest into pipeline?
This week's AI headlines tell a clear story:
Security controls are lagging.
AI agents introduce new risks.
Infrastructure is getting harder to build.
Enterprise AI's next challenge isn't adoption - it's readiness.
#AI#CIO#CISO
CIOs: What's the bigger risk?
A) Moving too slowly on AI
B) Moving too fast without the foundations to support it
Many organizations are chasing AI while still battling technical debt and complexity.
Is AI readiness being overestimated?
A or B?
https://t.co/Sgnmhnrdci
#AI
Enterprise AI is shifting from pilots to scale.🤔
@AWS is teaming with consultancies like NTT DATA to accelerate real-world AI delivery. From #Cloud to #AgenticAI, execution is now the differentiator.
Read more in @TechInformed: https://t.co/ldXnDLtpWb https://t.co/SKHCG1CPG2
7 in 10 firms are shipping flawed AI code into production. 83% think they can detect it.
The gap is the risk. AI code still needs human review, validation, and testing.
Are you scaling AI or scaling risk? https://t.co/AVpCje9S8n
#AI#CyberSecurity#DevSecOps@github@NIST
Form fills ≠ intent.
If it doesn’t match your ICP, it’s just activity - not pipeline.
Intent = fit + context + account alignment.
Are you capturing demand or just collecting leads?
https://t.co/TM7ueQFSyR
#LeadQuality#DemandGen#B2BMarketing#Pipeline
AI isn’t your problem. Your content is.
Scattered assets + weak metadata + unclear rights → unreliable AI, compliance risks, brand dilution.
As Brian McLaughlin CEO, @OrangeLogic points out - DAM now decides whether AI works or fails.
https://t.co/uAbd3R02AZ
#AIBoom#content
When does sales get involved?
Most say at handoff. Too late.
If marketing & sales don’t align on basics even MQL, the gap starts early.
Result:
Lower conversion. Slower pipeline. More friction.
Align early or fix it later?
Watch: https://t.co/xHuJrBWNQw
#SalesAlignment
Sales can’t convert the unconvertable.
In most #funnels, 20–30% of leads were never going to convert.
Not ICP. Not active. Not relevant.
But they still get counted, passed to sales, and blamed for low conversion
That’s how #CAC rises quietly
Fix the inputs
cc: @msirkin
If <15% of your leads turn into opportunities, it’s not volume.
It’s intent.
Winning teams:
• Build demand before capture
• Use proof > promotion
• Measure revenue, not activity
More here:
https://t.co/j27cQUaIQm
#DemandGen#B2BMarketing#Revenue
AI isn’t ownership.
It’s subscription at scale.
Tomás O’Leary (@Origina_Global ) warns the industry has moved to pay more, control less and AI is accelerating it.
Are we building… or just renting everything?
👉 https://t.co/UaJy5VQoKQ
Most B2B demand gen = disguised friction.
“Free” → gated
“Demo” → sales trap
Then we wonder why lead quality drops.
Transparency = better pipeline.
Agree or Disagree?
Watch it on demand👇 https://t.co/vVPG85ll0P
#b2bmarketing@ashleyfaus
💡 QNX's Thomas Cardon nails it: the real challenge isn’t building AI, it’s embedding it safely into vehicles. QNX met with @TechInformed's Nicole Deslandes back at CES and joined the conversation on the rise of Physical AI.
🎧 https://t.co/rdaFgV3qEa
“Fix the funnel” is bad advice.
The real issue?
How you measure it.
No marketing vs sales funnel.
Just one buyer journey.
That’s where most demand gen breaks.
Watch it on demand: https://t.co/t8kCUyfRRB
#DemandGen#B2BMarketing#AIinMarketing
One funnel in theory. Two funnels in practice.
Too many people watching the demand engine. Nobody accountable for fixing it.
Marc Sirkin and David Cruse didn't hold back.
Read the insights👇
https://t.co/RpvLULMMZa
#DemandGen#B2BMarketing