It’s been 3 weeks since a @ShopRiteStores delivery truck hit my car parked on the street and RAN . No note, no attempt to reach me. And my attempts to reach @ShopRiteStores have gone IGNORED. There were witnesses. Do better.
A peer in a PR group I’m part of broke down in tears.
Honestly, I could relate.
Our industry is tough.
Not just because:
- It doesn’t matter who you “know”
- Getting top-tier placements is an art + science
- You have to be scrappy, adaptable, and tenacious to succeed
But also because of client expectations.
This colleague got their client multiple top-tier placements.
But they were still unhappy and demanded more.
The problem:
Even the best PR firm on the planet can’t control what happens *after* you get placed.
They can get you in The New York Times, The Wall Street Journal, TechCrunch —
But they can’t determine whether a client converts any of the interest from investors, business partners, and elite talent that follows.
If you’re working or plan to work with a PR firm…
Keep this in mind:
Behind every placement are human beings.
Who 👏 worked their butts off 👏 to get your company featured.
And the better you treat them—
The harder they’ll work for you next time.
Got word that Philly’s new public loo opened in Center City today, so I’ve armed myself with a 40 oz Wawa iced tea to give you a first person review. Dear lord this thing better be open I have to pee so bad. Follow along for some service journalism by yours truly. (A thread)
The psychedelic, used in medical settings as an anesthetic — and illegally as a party drug — is considered to be a promising but experimental mental health treatment.
https://t.co/5BoeUhTH6o