Tedj

Founder of Hippo | We help companies turn everything they know about their product into a website
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[Tedj @tedjouc1]

Today we are launching Hippo.

After years of working with startups, teams, and businesses at different stages of growth, I kept seeing the same problem

The best companies often struggle to explain what makes them different through their website.

Hippo exists to help fix that.

[Tedj @tedjouc1]

Product designers are starting to wear more hats in the AI era.

Research, UX, and product thinking still matter. But being able to turn an idea into a working product is becoming a serious advantage, especially in startups.

I went from designing in Figma to shipping apps to the App Store.

Not to replace design with code, but to close the gap between what I imagine and what I can ship.

Curious: how are other designers adapting?

[Tedj @tedjouc1]

It's strange how often the problem you came to solve isn't the problem.

Before you rebuild, ask someone who's never seen your product to explain it back to you. What they say might save you a lot of money.

[Tedj @tedjouc1]

@raunofreiberg https://t.co/ijRRYg5yWJ

[Tedj @tedjouc1]

@AndresDefi Explaining every feature won't increase the conversion rate, but giving me a reason why I should care will.

Try to highlight the problem your prospect is suffering from, then explain why your product is the one (show the value)

[Tedj @tedjouc1]

"Personal AI app that simplifies your life" doesn't make any sense

As a prospect, if I don't understand what you're tryna solve in the first few seconds, then I'm leaving.

Your visitors don’t care how nice your animations are if they can’t figure out what you do, who it’s for, and why they should care.

Make sure:
Your headline answers "what is it"
Your supporting copy answers "who is this for"

[Tedj @tedjouc1]

@CreativeDima https://t.co/HI3ONOLjjg

[Tedj @tedjouc1]

Designers who can define the why behind a product will stay relevant regardless of how generative UI evolves.

[Tedj @tedjouc1]

If good was simply defined by your subjective interpretation and 'eye', then half the products we use today would be bankrupt.

[Tedj @tedjouc1]

The science is complex. Understanding the value shouldn’t be.

I reworked the messaging, positioning, and design of YC-backed 10x Science’s website around what scientists actually want to know.

Here’s the before → after.

Independent concept by Hippo. check it out:
https://t.co/CkEhefuUqD

[Tedj @tedjouc1]

A beautiful website won’t fix your confusing product.

As a prospect, if I don't understand what you're tryna solve in the first few seconds, then I'm leaving.

[Tedj @tedjouc1]

Figma has just woken up!

[Figma @figma]

Wake up babe the Figma Chrome extension can now capture your website code and bring into Figma as a code layer

Live from Config India

[Tedj @tedjouc1]

We keep doing this until we get noticed. The algorithm works in mysterious ways.

[jessie van breugel 🟣 @jessievbreugel]

no one sees your 𝕏 posts

no one interacts with your content

do you actually keep posting anyway?

[Tedj @tedjouc1]

A lot of founders spend weeks thinking about how their website should look, but barely any time thinking about what it should communicate.

Your visitors don’t care how nice your animations are if they can’t figure out what you do, who it’s for, and why they should care.

Clarity first. Design second.

[Tedj @tedjouc1]

@konig0000 https://t.co/HI3ONOLjjg

[Tedj @tedjouc1]

I added more steps to this UK ETA flow on purpose.

Long form → focused sections + visible progress.

The bet: less friction, fewer drop-offs, better conversion.

I'd A/B test completion, errors, and time spent. More screens only win if more people finish.

[Tedj @tedjouc1]

@penguindsgn Dm sans FOSHO

[Tedj @tedjouc1]

“Product Designer” → “Design Engineer”

Feels like we’re watching this shift happen in real time.

Same product thinking.
Same obsession with UX.
Same design taste.

Except now the designer can actually build and ship what they design.

Figma might no longer be where the job ends.

[Tedj @tedjouc1]

@brightafia I can relate hahaha

[Tedj @tedjouc1]

Sell a result, not a website. A website is only ever a tool.

[Tedj @tedjouc1]

AI can give you 20 landing page directions before lunch.

Cool.

Now you have a new problem:

Which one is actually right?

Generating options is becoming cheap. Having the taste + context to choose the right one isn’t.