Ted Mininni

Thought leader, author, design professional, creative business owner specializing in package and licensing program design.

[Ted Mininni @tedmininni]

Why is it that some licensed brands do well in the marketplace while others fail? Most often, the problem is in its #packaging. Get our FREE GUIDE: 5 Mistakes Brand Owners Make with their Licensed Product Packaging Program. https://t.co/7Q6SPNR29F #brandlicensing #packagedesign

[Ted Mininni @tedmininni]

If you're on the fence about investing in a licensing program style guide for your brand, or maybe you're prepared to make the investment, but want to understand the value it should provide, check out BOLT! 4/22 https://t.co/6pDRiiMgO9

#styleguide #brandlicensing #packaging

[Ted Mininni @tedmininni]

Our latest issue of BOLT! gives some solid guidance on how to ensure that your licensee partners are set up for success. https://t.co/nV0ql5J7Re #brandlicensing #consumerproducts #toys #entertainment

[Ted Mininni @tedmininni]

This month's issue of BOLT! digs deep into our archives and our pre-design research process to explain how an "ownable" creative strategy can be a powerful game changer for a brand's licensing program. https://t.co/ypCf51ZTmL #brandlicensing #creativestrategy #toys #entertainment

[Ted Mininni @tedmininni]

My latest article in The Toy Book, "Packaging Feelings for Kids' Mental Well-Being," talks about how package design plays a critical role in conveying toys' emotional benefits. The article is on page 106. https://t.co/sdh6ShThOA #packagingdesign #mentalhealthawareness #toys

[Ted Mininni @tedmininni]

You know it may be time to refresh your brand's #packaging, but you don't know where to begin? This month's issue of BOLT! tells you how to know when it's time, and what you need to do before you get started: https://t.co/vvyvVMeIz0 #packagedesign #creativestrategy #designrefresh

[Ted Mininni @tedmininni]

I tapped into my inner space nerd for my latest article in the August issue of The Toy Book entitled, "Packaging Our Fascination with Space Exploration." Click the link and navigate to page 92: https://t.co/LaZSdjMv01 #packaging #spaceexploration #toys

[Ted Mininni @tedmininni]

From the Design Force Blog: The Power of the "Secret Handshake" in licensed apparel. https://t.co/Z0WDA0MRk9 #brandlicensing #consumerproducts #licensedapparel #entertainment #iykyk

[Ted Mininni @tedmininni]

Our latest issue of BOLT! explains how successful entertainment brands establish deeper connections with their target consumers. https://t.co/17OkCDzyw8 #brandlicensing #entertainment #consumerproducts #styleguides #packagedesign

[Ted Mininni @tedmininni]

Our latest issue of BOLT! discusses the best path to ensuring licensing success for a new brand: building brand equity through brand-centric design https://t.co/oAOpigd81X #brandlicensing #styleguide #packaging #styleguidedesign #packagedesign

[Ted Mininni @tedmininni]

The May issue of BOLT! tells the story of our rebranding of the WAL: the world's largest and fastest-growing arm-wrestling league. https://t.co/L7J2AADrQ2 #rebranding #brandlicensing #styleguidedesign #packagedesign

[Ted Mininni @tedmininni]

Our latest issue of BOLT! discusses how to leverage great design to connect licensed brands with their fans at retail. https://t.co/YMBztxo326 #brandlicensing #instore #retaildesign

[Ted Mininni @tedmininni]

Athough Toy Fair didn't happen this year, you can still check out the Toy Book's BIG February issue right here: https://t.co/1R34CTUSTA Check out my latest article, "Addicted to Nostalgia" on page 240. #toys #ToyFair2021 #packagingdesign

[Ted Mininni @tedmininni]

Our latest issue of BOLT! discusses the role of toy packaging in today's online marketplace: https://t.co/jPGmfcUoYW #packaging #onlineshopping #consumerproducts #toys

[Ted Mininni @tedmininni]

Our latest issue of BOLT! explains why creativity, rather than restrictions, should be encouraged with licensed product package design. https://t.co/Ovxshzy8fJ #packagingdesign #brandlicensing #consumerproducts

[Ted Mininni @tedmininni]

Our latest issue of BOLT! explains why you may want to check your brand's #packagedesign vitals... before it's too late. https://t.co/FPzuXGN5l9 #packaging #consumerproducts

[Ted Mininni @tedmininni]

Today, due to the pandemic, we are quietly and humbly celebrating @designforce 30th birthday. It's hard to believe that we've been serving the global brand leaders in the toy and entertainment industries for 3 decades! Our sincerest gratitude to all of our clients!

[Ted Mininni @tedmininni]

My latest article in the October issue of the Toy Book: Packing a Punch with Toy Packaging Online. https://t.co/Dsyu526iSE (Page 94) #packaging #packagingdesign #consumerproducts #onlineshopping

[Ted Mininni @tedmininni]

Have questions about the best approach to packaging program development for your licensed brand? Check out our September 2020 issue of BOLT! https://t.co/59zELk1TKz #packagingdesign #brandlicensing #consumerproducts

[Ted Mininni @tedmininni]

Have questions about the best approach to style guide development for your licensed brand? Check out our August 2020 issue of BOLT!, which addresses questions we're most often asked by our clients: https://t.co/BIIsprW1hb #styleguides #brandlicensing #consumerproducts

[Ted Mininni @tedmininni]

Our July 2020 issue of BOLT!: Turning Your Brand's Style Guide into a Powerful Sales Tool. https://t.co/rXB82aKCOj #styleguide #brandlicensing #consumerproducts #entertainment #licensing