I have 10+ years in SEO and web dev helping brands of all sizes operationalize and scale their SEO programs.
Currently: Dir. of Strategic Innovation @ Terakeet
We took this business from a brand new GBP to dominating their entire county in 3 months.
& it wasn't even that complicated.
I'm giving away the EXACT process of how we did it.
Like, RT, and comment "SEO" & I'll DM you our step-by-step guide detailing the process.
*must be following
I don't care what your job title is, there are actually only 3 roles in marketing:
#1 = The Project Manager (~65% of roles)
You are defining timelines, specs and budgets. You're making sure plans get executed.
These aren't simply pencil pushers, they're also consensus builders. They use soft skills to weed out and win over potential saboteurs.
This is what Kamal is getting fired up about. But this role isn't inherently bad, unless you ask this person to be...
#2 = The Rainmaker (~35% of roles)
You are defining and executing campaigns that actually make sales go up.
This includes growth marketers, but the remit is not limited to Meta or Google (or even ads, period).
Finally, you have the one everybody envies...
#3 = The Thought Leader (rare)
These are "digital prophets", heads of innovation and market researchers.
These roles output content, not campaigns. They're cost centers, not revenue centers, so increasingly hard to find...and even harder to keep.
If you put a PM in a Rainmaker role, they're going to flail. They simply don't think of things in terms of "making sales go up".
More than half of marketers are PMs because...marketing simply doesn't matter for many of the biggest brands.
You're not generating demand, you are managing awareness.
Here's the rub though–the thing that really burns a lot of folks on here–PMs often wind up in the CMO spot because the best ones are master politicians.
(this is why Rainmakers often flop just as hard in PM roles)
Google's Head of Search just revealed what's actually happening to organic traffic.
And it's not what most SEO experts are telling you.
Here's what Liz Reid said about the future (and how to prepare for it):
Liz Reid has been at Google for over 20 years and now oversees Search during its biggest transition ever.
The Wall Street Journal just interviewed her about AI, traffic, and the future of search.
Here's what every SEO needs to know from that conversation: