10 years ago, there were 10 people around my kitchen table. No structure, no brand, no certainty. Just a handful of builders showing up for something that yet didn’t exist.
Since then @southpkcommons has grown to over a 1000 members. Today, 25,000 people apply to SPC every year. We have offices in SF, NYC, and Bangalore.
But SPC isn’t about the numbers, it’s about the people and what emerges when they choose to show up for each other.
It looks like @anuraggoel, already successful and credible, showing up with generosity, helping others, sharing work, iterating in public. Patterns sharpened and @render was born.
It looks like @thejamescad and @dbabbs, who met at SPC to become cofounders building @tryprofound. One of the superpowers of SPC is the collision rate—not the shallow kind, but the kind that only happens when people keep showing up long enough to build trust.
It looks like @MaximilianMona, who moved out to California in an RV to be at SPC and eventually build Ironsite. That’s someone saying, with their whole life: this matters.
And it looks like @AshtonJEaton, an Olympic gold medalist, walking into SPC not for a career pivot, but for a deeper reinvention. To trade mastery for learning. Not for optics. For truth.
SPC has been designed by the community and for the community, with one goal that hasn’t changed: pay it forward. We’ve helped normalize taking time to find truly meaningful work, whatever shape that might take.
So on this ten-year anniversary, I want to thank the people who made SPC what it is.
The ones who showed up when they didn’t have a narrative.
The ones who lived in the question — and lingered in uncertainty for long enough to find out.
The ones who came back, again and again, for the work and for each other.
Happy ten years, SPC. Thank you for showing up!
So much of consumer tech, especially early stage is purely ‘truth seeking’ by releasing, looking at data and building hypothesis and validating / invalidating
Need to be as much a builder as a truth seeker. Builder alone does not cut it.
The end of the year sparks an intense urge to write. I dunno why, but reflection feels almost like a rite of passage before the next year starts. This year was unlike most years of my personal and professional life. Today, however, I want to pen down some reflections on entrepreneurship, and how it felt doing this after many years as an operator. Read it here:
https://t.co/c5OPoFVEBk
Consumer products can’t be built as standalone cut and dry workflows. Even with AI, it requires a layer of taste and creativity magic to transform mere workflows into an actual enjoyable and loveable experience.
Building something cool in interactive entertainment 👀
Looking for one community + growth person to help while everything is still early
You’ve probably:
– run or modded a Discord
– posted way too much on Reddit or X
– helped grow a niche online or gaming community
– actually enjoy being in the comments
Big ups if you’ve managed a gaming community before
Short-term (1–2 months) to start, with a chance to go full-time.
If this is interesting, DM me with a quick intro + anything interesting that you’ve done around community or growth.
Building something cool in interactive entertainment 👀
Looking for one community + growth person to help while everything is still early
You’ve probably:
– run or modded a Discord
– posted way too much on Reddit or X
– helped grow a niche online or gaming community
– actually enjoy being in the comments
Big ups if you’ve managed a gaming community before
Short-term (1–2 months) to start, with a chance to go full-time.
If this is interesting, DM me with a quick intro + anything interesting that you’ve done around community or growth.
One of my personal inspirations, OG of building for billions @NandanNilekani joined me on Minus One at @spc_india.
He didn't hold back. You need purpose, not permission.
He’s bullish on India’s edge in solving real-world, population scale problems. As am I.
Episode out now.