Great people and great conversation with our friends at @CannaTalk101 discussing the effectiveness of in-store digital marketing execution and the importance of quality business intelligence for cannabis dispensary operators and brands.
Listen here: https://t.co/HctKEF91bh
Many focus only on daily total sales without planning ahead or projecting monthly sales.
Our solution enables clients to monitor sales week-to-date, month-to-date, and year-to-date, with year-over-year comparisons.
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How did we help our retail customers in the cannabis industry to increase sales by 7% with simple changes in their discount strategy?
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You can't control what you can't measure.
Metrics beyond sales are crucialโlike basket size and foot traffic.
"While retail media has primarily existed online up to this point, many industry experts believe it will increasingly move into brick-and-mortar stores."
#retail#cannabis#data#instore
https://t.co/D21puqzGRd
"AI-driven recommendation platforms can leverage data analytics on the fly to create personalized customer experiences."
#data#retail#cannabis#AI
https://t.co/EtOCme6NKk
"In the cannabis industry, consumer data is helping retailers and manufacturers make intelligent decisions about the products they produce."
#data#analytics#cannabis#trending
https://t.co/hMpOdX11FD
"Business data is one of the most impactful tools to leverage. One critical piece to a retail operation is the consumer experience, which often starts with the budtender role."
#data#follow#cannabis#sales
https://t.co/be4IRJF4I1
Data analytics tools and techniques are now widely accessible and vital for businesses of all sizes. Are you utilizing data in the best way possible?
#data # #cannabis#follow #
https://t.co/Jezl6IAryw
"It is an extension of media, specifically in how itโs being attributed in-store and also how itโs being measured and targeted to consumers."
#retail#digital#cannabis
https://t.co/P1bAeWWykn
We're excited to announce our sponsorship of Cannect Boston this Friday 3/22 at the legendary Cheers bar in Boston! An invite-only event for industry executives that will feature entertainment, food, & drink. DM us for an invite to the event.