Transforming businesses through strategic brand design and digital marketing excellence. I develop distinctive visual identities and comprehensive brand system
Kick starting the new week with a new brand logo design for a fashion brand❤️🚀
Which one would be choose if you were the client?
Let me know in the comments🥂
@Upwork@upwork I tried verifying my identity on upwork and I got a n iDV badge also all within two days just this morning I received a congratulations mesage that I got the badge and my account got suspended please respond to my mail request I sent please
@Upwork@UpworkHelp I tried verifying my identity on upwork and I got a n iDV badge also all within two days just this morning I received a congratulations mesage that I got the badge and my account got suspended please respond to my mail request I sent please
@Upwork@UpworkHelp I tried verifying my identity on upwork and I got a n iDV badge also all within two days just this morning I received a congratulations mesage that I got the badge and my account got suspended please respond to my mail request I sent please
Crediva team reached out to me to me a month ago to work on their brand identity identity design., and from the questionnaire to the discovery call, I fell in love with the project already and was really ready to give out my very best.
Crediva is a product-led fintech platform redefining how people access credit. Built on the pillars of speed, clarity, and simplicity, it delivers a seamless lending experience that removes friction and builds trust at every touchpoint.
Designed for modern users who value confidence over confusion, the platform communicates repayment terms with radical transparency turning borrowing into an informed, empowered decision.
At its core, Crediva positions itself as a trusted financial partner: providing simple, reliable, and instant access to credit when it matters most.
It covered everything from the brand story and purpose to core values, personality, and verbal identity; ensuring the brand is not just visually appealing, but strategically sound.
From the problem Crediva is solving, the idea behind the logo was born.
The Crediva logo represents a human-centered approach to credit, combining elements of money, credit, and user interaction into a single unified form.
(Full logo breakdown will be quoted above)
The typography and colour palette were carefully selected to reflect the brand's personality and core values while still feeling approachable to its core audience.
Overall, the identity was designed to earn users trust, reduce panic while borrowing and also make borrowers and crediva friends.
People can genuinely borrow without panic.
It was genuinely a great experience working on this project, and I'm excited to share more.
Full project coming soon.
Deliverables: Brand Strategy, Logo System, illustrations, Crediva Identity, and Brand Guidelines
If you're building something meaningful and a brand that reflects it, let's Send me a DM or mail to
[email protected] let's work on your next branding project!
I'm Oloba,
Your Ideal Brand Designer & illustrator.
Introducing Koyin, a cosmetic brand that creates makeup for melanin-rich skin tones. Beauty that honors melanin wealth. ❤️
I really enjoyed creating this one. 💟