Rochelle Jordan put crack in this song. She and KAYTRANADA do not have a single bad collaboration. They make magic whenever they work together fr FR! 🤌🏾💋
https://t.co/EAYH7fGRC7
I don’t care what you have to say or who you are the Nigerian creative industry will remain stuck until we understand economics. Dynamic pricing is not a luxury. It’s the foundation of sustainable creative economies.
Netflix is $16 - $20 in the US
Netflix is N5,000 in Nigeria
Spotify is $12 in the US
Spotify is N900 - N1,200 in Nigeria
Apple Music, YouTube Premium all the same pattern. Why? Because the biggest global tech companies understand purchasing power parity. They understand market elasticity.
They respect the consumer and build scale before greed. But here, we want to charge people N150k - N400k for a single concert ticket in a country where minimum wage is 70k. Then we turn around and wonder why:
No major venue infrastructure has been built in Lagos in 20 years everytime Eko hotel
Investors don’t take the industry seriously, We’re always “struggling”
We can’t scale festivals beyond hype
Promoters rarely break even, Artists depend on brand money instead of fan money and have become brand puppets
You can’t insult consumers and expect industry growth. Dynamic pricing is not “cheapening the brand.” It’s the global standard. It is what makes industries sustainable. It is why the platforms that power your music and media Netflix, Spotify, YouTube keep growing while we keep complaining. Until the Nigerian/African creative industry adopts this mindset, we will remain exactly where we’ve been:
No infrastructure.
No development.
No scalability.
Just vibes, clout, and stress.
If you like, argue with your calculator.
I don’t care what you have to say or who you are the Nigerian creative industry will remain stuck until we understand economics. Dynamic pricing is not a luxury. It’s the foundation of sustainable creative economies.
Netflix is $16 - $20 in the US
Netflix is N5,000 in Nigeria
Spotify is $12 in the US
Spotify is N900 - N1,200 in Nigeria
Apple Music, YouTube Premium all the same pattern. Why? Because the biggest global tech companies understand purchasing power parity. They understand market elasticity.
They respect the consumer and build scale before greed. But here, we want to charge people N150k - N400k for a single concert ticket in a country where minimum wage is 70k. Then we turn around and wonder why:
No major venue infrastructure has been built in Lagos in 20 years everytime Eko hotel
Investors don’t take the industry seriously, We’re always “struggling”
We can’t scale festivals beyond hype
Promoters rarely break even, Artists depend on brand money instead of fan money and have become brand puppets
You can’t insult consumers and expect industry growth. Dynamic pricing is not “cheapening the brand.” It’s the global standard. It is what makes industries sustainable. It is why the platforms that power your music and media Netflix, Spotify, YouTube keep growing while we keep complaining. Until the Nigerian/African creative industry adopts this mindset, we will remain exactly where we’ve been:
No infrastructure.
No development.
No scalability.
Just vibes, clout, and stress.
If you like, argue with your calculator.
LMFAO. There is no Nigerian Artist that is worth paying 300k to see their show. 100k sef...
And If I don't have anything to with my money. I will rather use the 300k to buy food or do a staycation somewhere 😭. Dfkm...
michelle obama said you have to know how to exist when life is just life.
she said “sometimes it’s like, this is not exciting. i’m not winning. i’m not losing. i’m not achieving. it’s not a party. i don’t have friends around everyday.
most of life is just the nothing in the middle. most of life is just ordinary. you gotta be happy being a little bored.” and I felt that.
Consideration.
If you really love someone, you consider them. You think before you speak, and you move with an awareness of how your actions affect their peace. You care about what makes them feel safe, not just what makes you feel good. If you truly love them, you think about how your actions will affect them.
Dissertation for 100 naira, yes and?. The point still stands. The fact that someone needs 100 Naira more than you do does not give them the right to be cunning about it. Even if it's 5 kobo
LOL. It's not about being able to afford it. A lot of them are cunning & lack principle. If they are not overcharging for the distance, they are trying to make you forget your change. Imagine asking a conductor/driver for change & the whole time he has it in his pocket.
But he's waiting for you to come down and forget. That shit is annoying AF. LOL
They will be trying to swindle you for 200 Naira. Like it's going to change their life. Also, always leaving change doesn't make you a generous person. It's a transaction. Collect your change!.
I really dislike how delivery people have now become so entitled to tips.
"Boss, I dey outside o, anything for the boys".
"My Oga, I dey outside, waka well o"