louise // sick

prolly listened to your idol's album~ dump acc/rt bot for kpop. ult snsd ••• currently obsessed with 💂 소희 ♡ RII7E

[IT WAS NEVER GOING TO BE ME @solomonmissouri]

Moo Deng

[NmixxAndChill @Melix313]

EXPOSING T*G PR/H*BE ACTIVITY ON TWITTER - a long exposé (will be worth the read, though, all sources in the thread)

Over the last weeks I’ve been harassed, threatened and silenced. For the past days I was under review - mass reported from outside sources. I guess the things I said held some truth after all, who would have guessed? I’m not letting myself be silenced. But this is why the relevant parties are being censored to reduce harassment.

Over the past months, I’ve been heavily researching T*G and its strategies, worked closely with allies of other victims and got a picture of how they operate on social media. Through this, I’ve found out that T*G or other PR can be linked to more than just NewJeans, but most other K-Pop groups as well. Are you a fan of groups like Blackpink, Stray Kids, Seventeen, Aespa, IVE, Big Bang, Babymonster, ADP and more? Stay tuned.

In December 2025, U.S. court evidence revealed that T*G PR, a former subsidiary of H*BE, a PR company linked to dozens of vile smear campaigns, was targeting Min Hee-Jin. The site used as evidence, put through the Wayback Machine, also spread lies, misinformation and hate about the NewJeans members and even their fandom. T*G is involved in K-Pop, and we have proof of that.

H*becels will try to convince you it’s not proof, but this is U.S. court documents, gained through digital forensics, proven by specialists and experts, documents that were accepted by the court and now even led to new lawsuits and discovery processes. It’s 10000% more credible than any out-of-context Kakaotalk could ever be.

Is that it? A website? No. Through the discovery processes of the cases of Blake Lively and Stephanie Jones, we know how T*G operates. And they don’t stop at one website, they wage full-out war through social media control and public opinion manipulation.

T*G PR, which was bought by H*BE on August 1st, 2024, is linked to dozens of smear campaigns. It was bought for $25 million, 25 times its value, and then sold one year later at less than 1/6th, a heavy loss. But The Hollywood Reporter revealed H*BE as a client months before the company was bought - and very likely months after it was sold too. Their presence is still visible.

Their founder worked for H*ltzik Str*tegies, a company known for the same strategies that worked with Epstein, Weinstein and other male abusers. Their goal: to discredit female victims who are speaking out.

Smear campaigns to manipulate public perception don’t just hurt the victim, they target family, friends, associates and even fans. They destroy careers, harm mental health and even end lives - of millions of people.

Everything that follows is me connecting the dots. I am not a digital forensics specialist, just someone who studied T*G and its effects on society. It might not be 100% accurate, but maybe reading through it makes sense and gives you a hint on how dangerous they are.

How does T*G work, and how does it look like in the K-Pop scene?
T*G uses a multitude of approaches to change public opinion. Paid articles, Social Media manipulation, bought influencer videos, tabloids. From the obvious T*G targets, I mainly follow NewJeans, but the accounts used here can be linked to many other smear campaigns.

Through a hate-subreddit directed at NewJeans, most likely created by T*G, you can see all the associates that are very likely to be working for H*BE in one way or another. And once again, it’s tabloids, influencers, social media accounts. None of them are actual reporters.

Reddit: Reddit is T*G’s heaven. An echo-chamber so easy to control, it’s become their main tool. In the words of a contractor of T*G: “We’re crushing it on Reddit.” This explains why groups like NewJeans, Blackpink, aespa, Stray Kids, etc. are so hated on there and it’s basically only used by three certain fandoms anymore. T*G was successful.

Strategy: Create posts that spread misinformation, have support-accounts agree to the post and create “discussions”, then other T*G-related accounts reply and agree as well. Vote manipulation and report abuse through bots make sure all debunking comments from fans of said group are silenced, actual sources get buried and only their view, their lies, are visible. Over time, they create an echo chamber unlike any before, and haters of said group will feel welcome to join, because no one calls them out, strengthening the effect.

Paid articles: In Blake Lively’s case, they allegedly frequently paid tabloids or other smaller news outlets to spread misinformation, same thing that’s happening in K-Pop. Allkpop, Koreaboo, even dispatch are all tabloids that live on spreading misinformation and hate, easy to take advantage of that. Whether it’s T*G or H*BE, it’s pretty clear what is happening.

YouTube: Rumor-based influencers and cyber-wreckers, in NewJeans’ case Lee Jin-Ho, H*BE BOY and The Haniverse can easily be linked to that smear campaign through that. LJH is a cyber-wrecker and even cyber-murderer, named as one of the leading causes of KSR’s death. He was even court-ordered to stop harassing her, an order that he broke without consequences. He allegedly is paid and protected by companies of his victims, allegations that happen every time he finds a new target. KSR, Ablume, now NewJeans. H*BE BOY and Hanniverse spend 24/7 on spreading false information and hate. H*BE BOY as a source with a name like that is funny, yet he is consistently named as source by accounts that can be linked to T*G. Around the time H*BE withdrew funding from T*G, Hanniverse lost her job. Coincidence? Maybe, but let’s check the other platforms.

New addition: The K-Pop Spy - new account immediately linkable to T*G, spreading hate against multiple groups like BaeMon, NewJeans, ADP.

Strategy: Pay influencers to spread T*G’s misinformation. Very effective. Examples were revealed in BL’s case. Much likely more than just these three, as other influencers are used to spread hate against other groups.

Now for the créme de la créme: Twitter/X:
Oh boy, this is a mess. All of them are large accounts, recently created, supported by a large network of bots. They all dedicate their time to hate 24/7, spend more time on Twitter than in real life, focus H*BE-competitors exclusively, mostly follow and quote/rt each other, spread the same lies without proof, and all rely on each other or previously named accounts for “proof”. They all have their designations, but the overlap in bots/followers and the way they frequently quote each other shows they‘re connected. Most of them sit in the U.S., with people like Yoongina and snper even going so far to lie about their location to seem less suspicious, but they’re all very likely contractors of T*G. They follow their strategies to a T, move exactly like the contractors hired in other smear campaigns by T*G and rarely speak about K-Pop outside of hate.

Most of them include the famous “I don’t spread misinformation / I don’t hate“ in their bio, but one look shows it’s pure hate. The main accounts frequently use their notes to fabricate evidence and post it, a very poor attempt to seem credible, but the note app alone doesn’t make it a source.

I mostly know about the NewJeans campaign but the accounts can be linked to other campaigns as well:

Snper22 - Main T*G account against NewJeans, also shooting against other groups like BP or Seventeen. A pdf incel, revealed to be posting dozens of lewd tweets about minor idols. Other tweets showed he’s far-right and misogynistic. A perfect vessel to spread hate against women. Targets: Mainly NewJeans, but also BP, Seventeen, Stray Kids and more. No affiliated groups.
Has multiple alt-accounts that serve as setups for other K-Pop groups like NMIXX.

aespann_jeans/karinafan123412 - Another incel and best friend of Snper22, his location is Korea for some reason, but T*G is known for hiring contractors from other countries, or he could be working with a Korean PR firm and just decided to work with the other T*G accounts because goals align. Setup is 1:1 that of Snper, they use the same non-credible sources like LJH, HB, etc. They frequently quote/rt each other and use each other as source. Funny. Main targets: NewJeans, aespa, BP, Seventeen, Stray Kids and more

During New Year, aespann went into a drunk rant and basically revealed that he was working for H*BE. A grave mistake and that tweet is now deleted: in summary, when it was announced that Hanni was returning, H*BE apparently contacted him and told him to stop shooting against NewJeans. That’s when he completely lost it and attacked H*BE, complaining that they’re going after their own. This is the danger of hiring highly unstable incels to do your dirty work. They get addicted to it.

Kpop insider - An account that’s been terrorising Kpop X lately, and the same strategies, same targets, how hard it is to take them down and their mutuals all hint to one thing - they’re linked to the entire campaign. They’re situated not in the U.S., but in Eastern Europe, where bot farms are cheap. They use multiple alt accounts and boosted likes. Targets: Jennie, BP, Skz, Svt, Danielle and basically any group that’s not H*BE-affiliated.

Fandom-targeting accounts:
Snper, Kpop insider and aespann_jeans are “neutral” accounts, meaning they don’t claim to like any groups, they just spread hate and misinformation. But T*G and H*BE quickly found out instead of bots and paid labor, they can weaponise K-Pop fandoms who LOVE to fight.

Here are some big setups used to create fan wars between groups / used to weaponise H*BE fandoms:

vavawonyoung - a setup “Wonyoung” fan used to hate and spread misinformation about other GGs. Links to Kpop insider and other T*G affiliated accounts. Goals: to spread tensions between aespa and IVE, the biggest 4th gen GGs and competitors to H*BE.

ONCExTWICEu - Big Twice fan account, most likely sold by the previous owner. Now used 24/7 in fan wars. Targets: Skz, Danielle and more. Goal: Spread tensions between Twice and Skz, spread lies about Danielle (that’s a recurring theme in ALL these accounts. Danielle is currently H*BE’s biggest target, their scapegoat, they absolutely need to silence her for their plan to work)

yaoillit - a setup for ILLIT who somehow doesn’t know anything about ILLIT. Didn’t even recognise their debut choreography. Mainly used to spread hate against NewJeans and Babymonster, and to weaponise the ILLIT fandom.

lesserallittt - a smaller account who spends 24/7 camping under rival groups tabloid/news articles and frequently invades K-Pop fandom spaces of groups who are competitors to H*BE. This is one example of a set-up failing, but the account is still used, without ever speaking about the groups they like, but used as a supporter account to spread the lies to other fandoms.

Yoonginapuppy2 - set-up to weaponise a large fandom against multiple groups. Linked to snper, aespann and other main core T*G contractors. Once again, rarely talks about their own faves apart from meaningless retweets or fan wars. Used against: BP, Big Bang, Svt, Skz, Njz, ADP…

HxG Coalition - an attempt to set-up and weaponise the Katseye fandom. Clearly failed, so now they’re just used as a support account against Danielle, basically like lesserallittt.

Kpop_Divaj8mw - mix between Yoongina or Kpop insider. Clearly doesn’t care about the set-up group and is solely used for fan wars against a plethora of groups - mainly used against BP, Skz, Svt, Big Bang….

Now bear in mind that these are the accounts I found, most of them related to NewJeans and it’s not even close to all of them. Snper and aespann were the successful versions, but many more accounts who mimicked them 1:1 were created at the same time. The failed ones now mostly retweet or comment under the successful accounts.

If you find more, or suspect a certain account, please let me know.

Twitter summary: All of these accounts match multiple of the common links to T*G: Created since April 2024, locationed in the U.S., heavy bot-activity, botted posts, same mutuals, spreading the same lies, using the same non-credible sources linked to T*G, mutuals with each other, currently spreading lies and hate against Danielle (main target), don’t care about their own pretend-to-like groups, only used to weaponise fandoms as pawns.

Some of these are confirmed, some might not be part of the campaign and just completely unhinged haters. But what’s worse? Getting paid for spreading hate or doing it for free because you’re jobless?

Fact is, H*BE didn’t just spend $25 million on the world’s most infamous smear campaign machine. They also potentially hired other companies, and indirectly may have forced other companies to retaliate, as bot activity has reached new heights over the last years. The amount of money spent makes it clear: K-Pop is facing the potentially largest smear campaign in human history. This is actively destroying K-Pop.

[kim @YUYE0N]

"he's moving so quickly that the creator can get away with not drawing a proper fight scene!!!" 😭😭

[💿 #cheetah @joyholics]

when i sing along to red velvet and none of us are off key

[AARON @lidolmix]

she was 17 with a white wall, a video star pro subscription, and a dream

[♚ 𓂃 𝒉𝒆𝒊𝒏𝒓𝒆𝒚 @joochocoo]

I’m still in awe that The Remarried Empress team stayed true to the original webtoon settings.

It’s definitely a bit tricky, but after watching the teaser, I understand what Jongsuk meant it feels unfamiliar, yet that’s exactly what makes it challenging and fascinating, and what sets this drama apart.

#TheRemarriedEmpress #ShinMinAh #JuJiHoon #LeeJongSuk #LeeSeyoung

[cloud @swyhgz]

#X1 😭😭😭😭😭😭😭😭

[lila ★ @xnghanni]

xnghan’s manager caught him doing a live at 4am IJBOLLLLLL,, he said he asked the permission but he wasn’t replying since it was late so he did it anyway

[kyla @mydayskz]

idk why intl fans are so pressed when these are usual camera restrictions at philippine concerts. if you want to watch a show in our country, you respect our culture—you follow our rules.

besides, isn’t it more fun this way?

[alex @hatchutuber]

The way I can literally tell who's who just by their lips this is just another level of obsession omg 😭😭

[rnz 🍌 @jinahphrodite]

This man needs to give up and admit a woman defeated him 😭

[itida || ATINY 🎭 @sunshine_1117]

#SAN said he's been hanging out with kai and had a sleepover too?! everytime they'd be like let's film the challenge, so one day he learnt the choreo before going to meet kai, and said "hyung I learnt it~" but kai said he wants to do the dance break- and finally it happened ❤️

[ㅁㄹ @sankaissed]

after doing the challenge san said “we’re like twins, we’re like brothers ~” and kai said “we’re brothers ~”

😭😭😭😭😭😭😭😭😭😭😭😭😭

[nini ꫂ ၴႅ @icednanaricano]

conclave started on the 127th day of the year, took 1 day and 27 minutes and brought up a pope from chicago ….

[ri saw bts⭑.ᐟ @L0VERNJM]

what makes this funnier is the pope is from chicago and guess who else also is

[KATSEYE Weverse @weversekatseye]

💌 #MEGAN 040525

🍒: THAT WAS OUR LAST SHOW IN KOREAAAAAA FOR GNARLY PROMO!!!!
🍒: Wow im so happy
🍒: Thank you eyekons for giving us so much support
🍒: Yall really kept us going through everything
🍒: 📷x1
🍒: I hope yall enjoyed the boba
🍒: 📷x1
🍒: Also this is my mood after i fell down the stairs of inkigayo...
🍒: The aura loss
🍒: Nothing was injured
🍒: Other than my aura

#KATSEYE @katseyeworld

[ela @kvtlsf]

the grannies been serving so hard lately

[Mini @ayohelloitsMini]

Girls' Generation The Movies (2025) :
▪︎Tiffany (Niko)
▪︎Yuri (Somebody)
▪︎Sooyoung (From The World of John Wick : Ballerina)
▪︎YoonA (Pretty Crazy)
▪︎Seohyun (Holy Night : Demon Hunters) and (Seeking The King)