@larissaphillip It reminds me of when huge brands like Campbell’s buys out a popular indie brand like Rao’s and then runs it into the ground. Like, we were attracted to this thing because it *wasn’t* you. There should be a word… commercial colonization? lol skin-suiting??
@larissaphillip Having to download an app, create (or re-create) an account, and hand over all my info, including phone number, just to pay for parking fills me with fire-Elmo levels of rage.
Depending on execution, any color scheme can be unsatisfying, especially when obviously prioritizing cost/convenience. I would actually prefer commercial design avoid using the same elements popular in homes. It needs its own design vocabulary, balancing aesthetics w/pragmatics.
This is the final aesthetic form of the managerial internationalist order and it is sad that Singapore Airlines has finally succumbed to it. It is truly grotesque.
Welcome to millennial grey or as I prefer to call it, the globohomo aesthetic. It signals the triumph of the neutral, the scalable, and what Marc Augé called "the non-place."
These are spaces designed to erase the friction of being somewhere specific and it has now found its full expression in the airline's newly unveiled cabin interiors.
The whole point of this soulless minimalism is to make the transition between places feel effortless, to optimize for global movement, and the result is the smoothing away of rooted cultures, traditions and visual particularities.
You also see this design now in airports, hotels, new apartment builds and AirBnBs. They employ the same materials, the same restrained color palette, the same soft-touch surfaces, and the same implication of competence. You are everywhere but nowhere at once.
The passenger is not meant to feel the particular hospitality or visual culture of Singapore. Who was this designed for? The bean counter? The management consultant? The flagship cabin has become merely a container for productivity and rest rather than an experience with its own local character and heritage.
This is tragic beyond belief because Singapore Airlines still flies the most distinctive cabin crew uniform in commercial aviation: the sarong kebaya designed by Pierre Balmain, unchanged since 1968, its batik detailing a living fragment of Peranakan culture tied to a specific place and history.
Every other airline has updated or abandoned its uniforms for mass production or modern fashion cycles. Singapore Airlines refrained.
Yet for whatever schizo reason, they've decided to yeet their identity everywhere else that matters. The airline that once treated its visual identity as a point of pride has chosen the path of least resistance. The earthy tones are gone. The leather, the wood trim and the art - all gone. Just safe cool grey interiors that are dreary, corporate and characterless.
You legit can't tell if you're in a Silicon Valley headquarters or a German automaker's concept vehicle or in the waiting room of a medical clinic.
Welcome to the internationally interchangeable visual language, which I suppose is par for the course for what Singapore has become - competent, sure, but risk averse, and increasingly unsure of who it is or worse. It's just a well-run node in the global network.
@StephenVainker@adamboxer1@C_Hendrick Bible stories don’t de facto = Christian nationalist. many terms, expressions & idioms reference the Bible. A lot of literature references the Bible. Elements of culture & law are rooted in the Bible. Knowing about a religious work isn’t the same as practicing the religion.
@JuliaJuliagulia I think it’s psycho to never lie about anything lol. Absolutely your ass looks fat in those pants; you heard right sweetie, mommy did accidentally drop an f bomb; your lasagna is horrible, actually; the Jew you are looking for is in the attic. 🥴