Terrell Cummings

Helping athletic programs turn facility space into visibility & sponsor revenue | Facilities, graphics, sponsorship strategy | @HeirloomFandG

[Terrell Cummings @terrelldewayne1]

Most athletic programs are sitting on unused space.

Locker rooms
Stadium fencing
Dugouts
Hallways

All opportunities to build culture, recognition, and even generate sponsor revenue.

[Terrell Cummings @terrelldewayne1]

My son was disappointed after the championship because he didn't score.

But he had 3 assists and helped his team win.

He's a striker. I get why he wants goals.

He's also learning he can play a really good game without scoring.

[Terrell Cummings @terrelldewayne1]

A $175 project had me thinking about our payment process.

Everything worked, but if we're trying to do more volume, I don't want us figuring out how someone should pay every time a customer says yes.

Another process to tighten up.

[Terrell Cummings @terrelldewayne1]

A few months ago, the question around something we're building was: Can we sell it?

We're still proving that, but now we're also working through pricing, branding, fulfillment and ownership.

The work around it is growing too.

[Terrell Cummings @terrelldewayne1]

Talking with athletic programs keeps giving me a clearer picture of where our products fit.

Price, timing, existing relationships and what they're already doing all matter.

Sometimes there's a fit. Sometimes there isn't.

[Terrell Cummings @terrelldewayne1]

Thought I knew which part of a business process needed work.

Now I'm questioning whether I'm looking at the right problem at all.

That's what I'm trying to figure out first.

[Terrell Cummings @terrelldewayne1]

@PaulSpacey I used to be firmly in the "our best athletes don't play soccer" camp. The more I've experienced youth soccer as a parent, the more I think that's too simplistic. Access, cost, development and a fragmented pathway all play a part. It's more of a system issue than an athlete issue

[Terrell Cummings @terrelldewayne1]

I've had a few conversations lately that started around one potential project and uncovered a completely different need.

Sometimes it's worth just letting the conversation go where it goes.

[Terrell Cummings @terrelldewayne1]

This week, part of a customer's project fell outside what we confidently do.

Instead of forcing a solution, we researched alternatives and kept working toward the best path forward.

It's had me thinking.

[Terrell Cummings @terrelldewayne1]

One thing I've been wrestling with this week...

It's easy to ask,

"How big could this become?"

I'm trying to ask a different question:

"What's the right way to get started?"

Sometimes the hardest decision isn't saying yes.

It's deciding how to begin.

[Terrell Cummings @terrelldewayne1]

One thing I've noticed after months of talking with college athletic departments:

No two schools seem to make recognition decisions the same way.

Every conversation reveals how that organization operates.

That's been one of the most interesting parts of this journey.

[Terrell Cummings @terrelldewayne1]

I've been thinking about momentum differently this week.

Finding customers matters.

Being ready when they show up matters just as much.

Branding, samples, CRM, and process are all part of building momentum.

[Terrell Cummings @terrelldewayne1]

Been thinking about this lately...

As parents, we're constantly balancing protecting our kids and preparing them.

I'm not sure there's a perfect line between the two.

[Terrell Cummings @terrelldewayne1]

These turned out great. Small details like this completely change the feel of a space. Excited to see Phase 2.

[Heirloom Framing & Graphics @HeirloomFandG]

🔵Hilliard Davidson Wildcats x Heirloom🔵

Door Wraps Phase 1✅

Let us handle your next framing or graphic project!

[Terrell Cummings @terrelldewayne1]

Been spending as much time documenting conversations as having them.

Curious to see what patterns emerge over time.

[Terrell Cummings @terrelldewayne1]

One of the hardest parts of raising a young athlete:

Knowing when to protect them...

and when to prepare them.

I'm still learning where that line is.

[Terrell Cummings @terrelldewayne1]

Having a good idea isn't the same as being ready to launch it.

Sometimes the right move isn't to announce what's coming.

It's to finish building the foundation first.

Waiting isn't always hesitation.

Sometimes it's execution.

[Terrell Cummings @terrelldewayne1]

Question I've been wrestling with this week:

Does growth eventually punish the very behaviors that created it?

In the beginning, doing everything is often a competitive advantage.

Later, that same behavior may become the thing holding you back.

Have you seen this happen?

[Terrell Cummings @terrelldewayne1]

not sure if the pressure's coming from us or just from him caring a lot. genuinely don't know which one i'm more worried about.

[Terrell Cummings @terrelldewayne1]

pulled him from a camp he didn't want. he started playing on his own a few days later. don't know what to make of that yet.

[Terrell Cummings @terrelldewayne1]

"nobody asked him." that's the whole reason he didn't want to go. still thinking about that.