Bingo. I'm not saying scrap the rivalry, but it's not a benefit to Iowa to play it every year.
SEC and Big Ten run the future of college football.
Replace Iowa State with a SEC team.
Big 12 is trending down.
"But David, if they want to do that, why don't they drop one of the other cupcakes they schedule"
Because it's stupid to play 11 power-five teams in a 12-game season.
Unpopular opinion, but Iowa needs to drop Iowa State some years. Yeah, yeah, yeah, the rivalry aspect is fun and all.
But people want to see Iowa vs. Notre Dame or some other P5 team.