Tamara Grominsky

VP Product Marketing @ Kajabi | Building PMM Office Hours

[Tamara Grominsky @tgrominsky]

The best product marketers don't join a company for the product.

They join to solve a problem they care about for a market that matters.

If you're obsessed with the customer problem and target market, you'll fall in love with the product too.

Customer > Product

[Tamara Grominsky @tgrominsky]

it's not about your product, it's about your customer.

Who are they?
Where do they hang out?
What problems are they struggling with?
What's most important to them?

If you can't answer these questions, you'll never be able to bring a differentiated product to market.

[Tamara Grominsky @tgrominsky]

Understanding your high-value customer segments is your greatest competitive advantage.

Identify them.

Listen to them.

Build for them.

Repeat.

[Tamara Grominsky @tgrominsky]

Friendly reminder:

💸 Learning pricing is hard
🗺 Learning segmentation is hard
📈 Learning business casing is hard
📝 Learning copywriting is hard
👯‍♀️ Learning how to influence is hard

But, persistence and perseverance are always rewarded.

You've got this, keep going ✨

[Tamara Grominsky @tgrominsky]

Underrated marketing skill:

Customer conversations 💬

Product? Marketing? Both crumble
without knowing your audience's pains and gains.

The fix? 🛠️

Ask targeted questions and tune in to their answers. It's that simple.

[Tamara Grominsky @tgrominsky]

Conviction is such a necessary part of doing #categorydesign well.

You can't evangelize a future you don't believe in.

[Tamara Grominsky @tgrominsky]

@yoni_solomon I’ve always agreed with this. I think Chief Growth Officer and Chief Strategy Officer are also likely options.

[Tamara Grominsky @tgrominsky]

@TysonQuick @unbounce @Instapage It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform.

Now the onus is on us—if our customers don't grow, neither do we.

See ➡️ https://t.co/OD2xx7D0j1

[Tamara Grominsky @tgrominsky]

@TysonQuick @unbounce It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform.

Now the onus is on us—if our customers don't grow, neither do we.

See ➡️ https://t.co/OD2xx7D0j1

[Tamara Grominsky @tgrominsky]

Today we announced @unbounce Conversion Intelligence!

What is Conversion Intelligence? It’s the pairing of your marketing expertise with AI insights to create and optimize the highest-converting campaigns possible.

It’s you, and your marketing know-how, augmented by machines.

[unbounce @unbounce]

You know that optimizing your marketing is vital, but how often do you have the time to do it?

#ConversionIntelligence enhances your #marketing intuition with #AI insights so you can create the best campaigns possible.

Here's what you need to know ➡️ https://t.co/fbUWLiVXcq

[Tamara Grominsky @tgrominsky]

I caught up with the @PMMalliance to chat about how to empower your PMM team to own customer segmentation - no data analysts or fancy software required!

[Product Marketing Alliance @PMMalliance]

"We use a customer segmentation process that takes into consideration three different steps: volume, performance, and potential."

For more customer segmentation insights, join us and Unbounce's Director of Product Marketing, Tamara Grominsky, on the pod: https://t.co/53X5zLLQoA

[Tamara Grominsky @tgrominsky]

@nscalice As a non-designer, I could not live without @canva!

[Oli Gardner @oligardner]

Howdy marketers and conversion pros! I'd love it if you could share a few insights with us for our new conversion benchmark report.

[Tamara Grominsky @tgrominsky]

My first book of the year is The Four Tendencies by @gretchenrubin. Turns out, I'm an Upholder. Everything now makes so much sense. #amreading

[Tamara Grominsky @tgrominsky]

@araskin In my experience, most PMMs would rather go on to growth or strategy c-levels roles as opposed to the CMO track. But it depends on the org’s structure

[msakakibara @msakakibara]

With data from over 800,000,000 conversions, @unbounce is hard at work to deliver fresh insights in our 2020 Conversion Benchmark report! We’d love for the report to represent our community. If you have 5 minutes please take the survey https://t.co/geHRUCQPwC

[Tamara Grominsky @tgrominsky]

@PMMalliance @PMMalliance Counting down the days until the NYC event!

[Tamara Grominsky @tgrominsky]

Curiosity is critical to your success as a product marketer. What other skills are you working on in 2020? #PMM #careergoals

[Product Marketing Alliance @PMMalliance]

What are your career resolutions for 2020?

As part of our podcast series, we asked @sarahdin, @esbrigham, @tgrominsky, @divmanickam + more what skills have helped them get where they are today, and here's what they had to say:

https://t.co/9EwboD4u57

#productmarketing

[Tamara Grominsky @tgrominsky]

@unbounce just hit a huge milestone and achieved our @MinervaBC pledge to reach gender parity 🙌 The impact? Increased #diversity that features unique perspectives and helps us bring innovative products to market. https://t.co/lZadViGD4t #womenintech #productmarketing

[Tamara Grominsky @tgrominsky]

In 2019 we’ve reached consensus that Product Marketing and Product Management are two halves of a whole. Does this mean Product Marketing will reach pay equity with PM in 2020? Here are 4 trends I'm predicting for the new year: https://t.co/Er1uZVGO3t #productmarketing