The best product marketers don't join a company for the product.
They join to solve a problem they care about for a market that matters.
If you're obsessed with the customer problem and target market, you'll fall in love with the product too.
Customer > Product
it's not about your product, it's about your customer.
Who are they?
Where do they hang out?
What problems are they struggling with?
What's most important to them?
If you can't answer these questions, you'll never be able to bring a differentiated product to market.
Friendly reminder:
💸 Learning pricing is hard
🗺 Learning segmentation is hard
📈 Learning business casing is hard
📝 Learning copywriting is hard
👯♀️ Learning how to influence is hard
But, persistence and perseverance are always rewarded.
You've got this, keep going ✨
Underrated marketing skill:
Customer conversations 💬
Product? Marketing? Both crumble
without knowing your audience's pains and gains.
The fix? 🛠️
Ask targeted questions and tune in to their answers. It's that simple.
@TysonQuick @unbounce@Instapage It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform.
Now the onus is on us—if our customers don't grow, neither do we.
See ➡️ https://t.co/OD2xx7D0j1
@TysonQuick @unbounce It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform.
Now the onus is on us—if our customers don't grow, neither do we.
See ➡️ https://t.co/OD2xx7D0j1
Today we announced @unbounce Conversion Intelligence!
What is Conversion Intelligence? It’s the pairing of your marketing expertise with AI insights to create and optimize the highest-converting campaigns possible.
It’s you, and your marketing know-how, augmented by machines.
You know that optimizing your marketing is vital, but how often do you have the time to do it?
#ConversionIntelligence enhances your #marketing intuition with #AI insights so you can create the best campaigns possible.
Here's what you need to know ➡️ https://t.co/fbUWLiVXcq
I caught up with the @PMMalliance to chat about how to empower your PMM team to own customer segmentation - no data analysts or fancy software required!
"We use a customer segmentation process that takes into consideration three different steps: volume, performance, and potential."
For more customer segmentation insights, join us and Unbounce's Director of Product Marketing, Tamara Grominsky, on the pod: https://t.co/53X5zLLQoA
@araskin In my experience, most PMMs would rather go on to growth or strategy c-levels roles as opposed to the CMO track. But it depends on the org’s structure
With data from over 800,000,000 conversions, @unbounce is hard at work to deliver fresh insights in our 2020 Conversion Benchmark report! We’d love for the report to represent our community. If you have 5 minutes please take the survey https://t.co/geHRUCQPwC
What are your career resolutions for 2020?
As part of our podcast series, we asked @sarahdin, @esbrigham, @tgrominsky, @divmanickam + more what skills have helped them get where they are today, and here's what they had to say:
https://t.co/9EwboD4u57
#productmarketing
@unbounce just hit a huge milestone and achieved our @MinervaBC pledge to reach gender parity 🙌 The impact? Increased #diversity that features unique perspectives and helps us bring innovative products to market. https://t.co/lZadViGD4t #womenintech#productmarketing
In 2019 we’ve reached consensus that Product Marketing and Product Management are two halves of a whole. Does this mean Product Marketing will reach pay equity with PM in 2020? Here are 4 trends I'm predicting for the new year: https://t.co/Er1uZVGO3t #productmarketing