I don’t know who’s managing him, and I’m not a PR expert, but they’re making far too many avoidable mistakes.
As a teenager with Wizkid as his father and those insane streaming numbers from his debut EP, you’d expect the team to lean into that momentum. This was the perfect time to create fun, relatable content with his friends, the Gen Zs, and Gen Alphas, using his sound to build his own identity.
He had the potential to take over TikTok and every other platform when the EP dropped, but instead they pushed this ‘grown’ image, posting clips with adults instead of helping him cultivate a fanbase that actually reflects his age and vibe.
Something is off, and his management and PR team need to fix it fast✌️✌️✌️
A friend witnessed my cramps and said she always thought hers is the craziest!
This is why I look at y’all thinking we displaying too much when menstruating.
Be intentional about being happy.
There’ll always be one thing or the other, and if you let it consume you, you’ll miss out on almost all the days of your life because you spend everything worrying.
The problem will either stay or go. That’s about it.
If you can’t do anything about it, let it be.
Don’t lose all your days to being sad, anxiety and worry.
Should anything happen to you today, everyone will go on - sad as they may appear to be, sooner or later, everyone will go on.
So regardless, this week, find happiness in things.
Eat your favourite foods, watch Netflix more, call people and have a long talk, listen to good music, take evening walks, sit outside and stare at the moon, enjoy the sound of rainfall.
You’re only going to be here once, don’t let your problems get the best of it.
Live.
There’s a lady known as FineFunky on Instagram.
She travelled to China, spent 4 months there, struck deals directly with factories and ran the biggest sale in the history of her business without using her own capital.
She introduced preorders for bags, customers paid upfront and waited 3-4 months for delivery by sea.
Because of the trust she’d built over the years, they didn’t hesitate.
She sold thousands of bags, funded entirely by her customers.
Now, she’s back in Nigeria, 6 containers have landed and the reviews are glowing.
This is what happens when trust becomes your capital. It’s proof that community is currency.
We often underestimate businesses like hers because they don’t look like tech startups or multinational importers. But these are the real drivers of commerce in Africa, people who’ve built trust, earned loyalty, and turned social media into global supply chains.
FineFunky’s story is proof that when you combine trust, transparency, and community, you can move mountains, or in her case, containers 😁.
And that’s exactly why I’m so passionate about what we’re building at @OurMidddleman.
Because when you see how much volume these entrepreneurs move, and the kind of potential they hold, you realize that building infrastructure that helps them import safer, faster, and smarter isn’t just good business, it’s shaping the next chapter of Africa’s commerce story.