Olawunmi Olaniyi

Content Marketing Manager🙋🏽‍♂️ | Building @MktgOverWine career stories from real marketing professionals | Vox Populi, Vox Dei🎙️

[Olawunmi Olaniyi @that_niyi]

I'm launching a podcast!🎉

And it's not your regular content type.

Over the past months, I've been cooking – interviewing marketing professionals across the world and turning it into a bad*ss podcast.

It's called Marketing Over Wine (@MktgOverWine ).🍷

[Marketing Over Wine @MktgOverWine]

Marketing Over Wine started as a need to fill the gap for real marketing career stories.

In each episode, you will hear the wins & losses of marketing professionals, successes & failures of marketing strategies, advice & insights on starting a marketing career, & much more.

[Abdullah @Lanre_banjo]

Dear Egbon TW,

Firstly, I strongly condemn the illegal dumping of refuse and firmly believe that anyone found guilty of such acts should face appropriate and stringent sanctions. Environmental responsibility is a duty we all share.

However, we must also be honest with ourselves. The Lagos State Government still has significant work to do in improving waste collection and disposal across the state. The current system is clearly under strain and, in many areas, is no longer sustainable.

Today, many households across Lagos struggle with waste disposal because of the inconsistency of PSP operators. In some communities, residents have not seen PSP trucks for as long as three months, forcing them to keep heaps of refuse within their compounds. Unfortunately, when heavy rains come, some people resort to dumping waste into drainage channels, hoping the floodwaters will carry it away. While this is wrong and unacceptable, it also points to a systemic challenge that requires urgent attention.

Perhaps it is time to consider further decentralising waste management by empowering each Local Government and LCDA to oversee waste collection within their jurisdictions. Since these councils are closest to the grassroots, they are better positioned to monitor service delivery and respond to the needs of their people. Residents could also make payments directly to their respective councils, ensuring greater accountability and transparency.

At the state level, there is an urgent need for increased investment in waste management infrastructure. We need more compactors to be strategically located, waste bins, and clearly designated collection points that encourage waste segregation by separating recyclable materials from organic and other waste.

I also think that Lagos needs more approved dump sites and landfills. With a population of over 20 million people, relying primarily on facilities such as Olusosun, Solous, and Epe is unlikely to be sufficient to meet the state’s growing waste management needs.

Another major issue frequently raised by PSP operators is the poor condition of roads leading to the dump sites, as well as the multiple fees allegedly collected by touts at these locations. If the state must regulate access through designated personnel, then the process should be transparent, the charges should be standardised across all approved dump sites, and the access roads should be rehabilitated. I have personally seen the condition of the road leading to the Olusosun dump site, and it is quite disappointing to say the least.

Ultimately, achieving a cleaner Lagos requires shared responsibility. Government must provide efficient, reliable, and accessible waste management services, while residents must dispose of their waste responsibly. Even with an improved system, there will still be individuals who choose to violate the law, and they should face stricter enforcement and appropriate penalties.

At the same time, both the state government and the local governments will continue to be held accountable towards providing the infrastructure, policies, and services necessary to ensure a cleaner environment, better public health, and a more sustainable Lagos.

Eku iṣẹ́ ìlú. Eko ò ní bàjẹ́. #CleanerLagos

[Olawunmi Olaniyi @that_niyi]

@sdktalks Sdkkkkkkkkkkkkk. Been here and there.

How have you been, Oga mi?

[Olawunmi Olaniyi @that_niyi]

Feels like the first day of school resumption.

Been liking tweets over and over.

[Olawunmi Olaniyi @that_niyi]

Errrrm… I’m seeing more Nigerians on my TL. But most aren’t mutuals.

Was the update to show you more of people in your location and sold as “see your mutuals?”

That’s something Nikita has talked about doing and everyone complained about it then.

[Hrothgär @sz_josh1]

you enter office comot subsidy first day, change national anthem, come dey reform nysc

na side quests you come fulfil or wetin?

[Marketing Over Wine @MktgOverWine]

The weekend is finally here.

If reading and upskilling to become a better marketer are part of your goals for this year, here are 4 books to start with this weekend 📖

[check comments for the recs]

[Marketing Over Wine @MktgOverWine]

You're in a standup meeting, and your team lead says,

"Our churn is fine, but if we don't fix attribution and tighten our ICP before the next GTM push, our CAC is going to wreck our LTV, and we still haven't hit PMF in that segment."

[Ex-Grammaton Cleric @OtunbaBrickz]

Una see say these people dey mad!

Hire more sanitation workers, No!
buy more garbage trucks, No!
build more landfills and incinerators, No!

But the couldn’t hesitate to jump straight to enforcement!

The waste in my house has been piling up for months, PSP hasn’t come to pick it up and I’ve never missed a payment infact I’ve paid for a full year ahead. I live in Lekki o mind you, if they aren’t coming to pick up the thrash in Lekki for months it’s not far fetched to assume they haven’t picked up the dirt in Abule Egba in years, but sanitation police is the solution the army of halfwits in Alausa can think of!

Fucking idiots!

[Olawunmi Olaniyi @that_niyi]

The hardest decision I’ve made in a long while is coming back to Marketing Over Wine after being gone for 2 years.

But it has to be done! Too many career stories to be told.

[Marketing Over Wine @MktgOverWine]

Marketing Over Wine went quiet in June 2024.

One person was doing it all: recording, editing, posting. Burnout happened.

Now there is a team. Video production. The guests are worth waiting for.

The show deserved better. So did you.

Catch up on all 16 episodes. Link in bio

[Olawunmi Olaniyi @that_niyi]

Bruvvvvv😮‍💨😪

[Marketing Over Wine @MktgOverWine]

Marketing Over Wine went quiet in June 2024.

One person was doing it all: recording, editing, posting. Burnout happened.

Now there is a team. Video production. The guests are worth waiting for.

The show deserved better. So did you.

Catch up on all 16 episodes. Link in bio

[Marketing Over Wine @MktgOverWine]

Marketing Over Wine went quiet in June 2024.

One person was doing it all: recording, editing, posting. Burnout happened.

Now there is a team. Video production. The guests are worth waiting for.

The show deserved better. So did you.

Catch up on all 16 episodes. Link in bio

[NDC War Room @NDCWarRoom]

-Data Boys: "Peter Obi was a failure as governor. He achieved nothing in Anambra state."

-Lagos Business School reeling out Peter Obi's achievements as governor👇👇👇

[Adedayo Agarau @adedayoagarau]

I’ve spent the past couple of weeks building Looters: a public archive of Nigerian political corruption since the 1990s.

Governors, ministers, shell companies, Swiss accounts, the Jersey trusts, — one searchable graph.

You too can connect the dots: https://t.co/faIfzWfAIp

[Vanguard Newspapers @vanguardngrnews]

Obi emerges NDC’s sole presidential aspirant

https://t.co/3acbEFzlnr

[Peter Obi @PeterObi]

Fellow Nigerians, good morning.

I woke up this morning after my church service with a deeply reflective heart, and despite every constraint, I felt compelled to share these thoughts with you.

Many people do not truly understand the silent pains some of us carry daily—the private struggles, emotional burdens, and quiet battles we face while trying to survive and serve sincerely in difficult circumstances.

We now live in an environment that has become increasingly toxic, where the very system that should protect and create opportunities for decent living often works against the people—a society where intimidation, insecurity, endless scrutiny, and discouragement have become normal.

More painful is when some of those you associate with, believing you would find understanding and solidarity among them, become part of the pressure you face. Some who publicly identify with you privately distance themselves or join in unfair criticism.

We live in a society where humility is mistaken for weakness, respect is seen as a lack of courage, and compassion is treated as foolishness—a system where treating people equally is questioned simply because you refuse to worship status, tribe, class, or power.

Personally, I have never looked down on anyone except to uplift them. I have never used privilege, position, or resources to oppress others, intimidate the weak, or make people feel small. To me, leadership has always been about service, sacrifice, and helping others rise.

Let me state clearly: my decision to leave the ADC is not because our highly respected Chairman, Senator David Mark, treated me badly, nor because my leader and elder brother, Alhaji Atiku Abubakar, or any other respected leaders did anything personally wrong to me. I will continue to respect them.

However, the same Nigerian state and its agents that created unnecessary crises and hostility within the Labour Party that forced me to leave now appear to be finding their way into the ADC, with endless court cases, internal battles, suspicion, and division, instead of focusing on deeper national problems and playing politics built more on control and exclusion than on service and nation-building.

Even within spaces where one labours sincerely, one is sometimes treated like an outsider in one’s own home. You and your team become easy targets for every failure, frustration, or misunderstanding, as though honest contribution has become a favour being tolerated rather than appreciated.

And when you choose to leave so that those you are leaving can have peace, and you step out into the cold, you are still maligned and your character is questioned. Despite all your efforts to continue working for a better Nigeria and engaging people with sincerity and goodwill, those who do not wish you well continue to attack your character and question your intentions.

There are moments I ask God in prayer: Why is doing the right thing often misconstrued as wrongdoing in our country? Why is integrity not valued? Why is the prudent management of resources, especially when invested in critical areas like education and healthcare, wrongly labelled as stinginess? Why are humility and obedience to the rule of law often taken to be weakness rather than discipline?

Let me assure all that I am not desperate to be President, Vice President, or Senate President. I am desperate to see a society that can console a mother whose child has been kidnapped or killed while going to school or work. I am desperate to see a Nigeria where people will not live in IDP camps but in their homes. I am desperate for a country where Nigerian citizens do not go to bed hungry, not knowing where their next meal will come from.

Yet, despite everything, I remain resolute. I firmly believe that Nigeria can still become a country with competent leadership based on justice, compassion, and equal opportunity for all.

A new Nigeria is POssible. -PO

[Olawunmi Olaniyi @that_niyi]

@lifeofdanel Please check dm, Chief.

[Anthropic @AnthropicAI]

A statement from Anthropic CEO, Dario Amodei, on our discussions with the Department of War.

https://t.co/rM77LJejuk

[Olawunmi Olaniyi @that_niyi]

Docusign CEO explained this on @verge’s decoder pod btw.

[aditya @adxtyahq]

WHY DOES A DOCUMENT SIGNER NEED 6,838 EMPLOYEES?

[Zikoko says it’s #TheNairaLifeConference season!! @Zikoko_Mag]

https://t.co/PymTibcfo1

[Zikoko says it’s #TheNairaLifeConference season!! @Zikoko_Mag]

https://t.co/cFEwgepGzz