Abhishek Nair

growth + community @dabbanetwork
dev who got obsessed with distribution 👀

[Abhishek Nair @thatGTMdude]

700k+ views in the last 24 hours, so there are suddenly a LOT of new people here.

probably a good time to explain what i actually do 🤠

i’m Abhishek.

- growth + community lead at @DabbaNetwork, working across GTM, community, content, partnerships and ecosystem growth
- ex-software dev who somehow ended up on the distribution side of tech
- helped 3 AI startups figure out their early GTM, positioning + distribution
- built @CodeSamaaj, a community/network of 2,500+ devs
- worked on 40+ ecosystem partnerships across web3
- organised 10+ IRL events across South India with 1,000+ people attending
- grew this account to 25k+ followers and 55M+ impressions, mostly by figuring out what actually gets people to stop scrolling
- talent scout at @SuperteamTalent, helping find good people for startups

most of what i’m interested in sits somewhere between product, distribution, community and marketing.

basically: figuring out how good products get noticed, talked about and adopted.

[Abhishek Nair @thatGTMdude]

PLEASE DON"T DM ME, if your product needs a 30-minute demo just to explain how it helps me.

[Abhishek Nair @thatGTMdude]

@NimishaChanda just follow @ryangrowthh , his articles are fab

[Abhishek Nair @thatGTMdude]

@vikktorrrre Ha frikin finally!

[Abhishek Nair @thatGTMdude]

@SejalSud it’s not just impulsive, bro mujhe neend nahi sati raat ko icecream khaye Bina 😪

[Abhishek Nair @thatGTMdude]

@Abhishek_0x reels tho 24*7 circulate horahe hai

[Abhishek Nair @thatGTMdude]

Do nice people still exist?

people who treat others with respect and don’t need a reason to be nice to someone else?

I don’t even get Good Mornings nowadays 🥲

[Abhishek Nair @thatGTMdude]

@DmitryBBLV Yes

[Abhishek Nair @thatGTMdude]

5 places where users publicly beg for a feature:

- feature-request forums on other products (old threads with 100s of "+1"s)
- public roadmap boards (upvote counts = demand ranking)
- competitor github issues labeled "enhancement"
- 3-star reviews on playstore/app-store
- "is X dead" / "X alternative" threads on reddit or quora

you'll find your first 100 users there.

[Abhishek Nair @thatGTMdude]

@dewyashtwts what’s it gonna do for you? 👀

[Abhishek Nair @thatGTMdude]

@TheSaaSCraftman It’s an extremely hard to do thing tbh.. hard to copy

[Abhishek Nair @thatGTMdude]

Clay went $1M → $100M arr in 2 years:

- 6 flat years before the spike
- never churned an enterprise customer
- enterprise NRR >200%
- invented the "gtm engineer" job title so users sold it for them

overnight success that took 8 years 🙂

[Abhishek Nair @thatGTMdude]

@armalo_ai Yess

[Abhishek Nair @thatGTMdude]

by the time you hit the 100 users milestone, you already know:

- a pretty landing page without a channel is just a pdf
- your next 1000 users are already complaining somewhere
- "we need a growth hire" usually means "we haven't talked to 20 users"
- distribution compounds slower than product demos feel
- the founder who answers support tickets learns gtm faster than the one who only posts launch day

[Abhishek Nair @thatGTMdude]

@DmitryBBLV Exactly. Also 1 star reviewers are not really great users imo

[Abhishek Nair @thatGTMdude]

@drygfriend that’s a nice twist to it… good one!

[Abhishek Nair @thatGTMdude]

you need to do this today!!!!

> paste a competitor's last 50 g2 reviews into claude
> ask for the 5 most repeated complaints + the exact words buyers use
> put those words in your landing page headline this week
> do this every few weeks and track the changes in website visitor behaviour.

eventually you’ll land on the best converting landing page🫶🏻

[Abhishek Nair @thatGTMdude]

@Abhishek_0x I’m too strict for them too sunlight and reply to u 😈

[Abhishek Nair @thatGTMdude]

bhai, tuesday mornings hit different:

- calendar looks full
- interns (grok bots) are ready with this weeks play
- DMs are flooded
- coffee is ready, but am I? (doesn't matter)

and btw now im @thatGTMdude 😁

[Abhishek Nair @thatGTMdude]

@Sam4Jef Yep, right direction!

[Abhishek Nair @thatGTMdude]

@abhiontwt It’s afternoon already 😪

[Abhishek Nair @thatGTMdude]

@abhiontwt I love it too 🫶🏻

[Abhishek Nair @thatGTMdude]

@phanindranow If click through is bad, I cut the hook

[Abhishek Nair @thatGTMdude]

Killer insight from an article I was reading..

pocket fm doesn't rewrite an entire ad just because it's underperforming. they first identify exactly where it failed.

- under 2.5% ctr → rewrite the hook
- under 55% 3-sec through-play → rewrite the cliffhanger

if it fails both, a creative director steps in.

that's the whole QA loop.

[Abhishek Nair @thatGTMdude]

@taiyoo 😭😭

[Abhishek Nair @thatGTMdude]

steal users from your competitors:

> pick 3 competitors
> every monday, paste their changelog + pricing page into claude
> ask: "what got killed, repriced, or limited this week?"
> if something broke for their users, draft a 1-line migration offer the same day

break the rules...

[Abhishek Nair @thatGTMdude]

first 100 users. pick your road:

a) ₹0 but 3 months of forum hunting
b) ₹1L on ads in 2 weeks

reply with a or b. no essays pls 🙏