novel.

Digital Marketing, Storytelling, SEO, Google & Facebook ads, Training and Social Media Consultancy. Helping businesses humanise themselves and grow online. 👍🏼

[novel. @thats_novel]

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’ https://t.co/uXomV7akVC

[novel. @thats_novel]

The battle for the new search engine is on

https://t.co/2Mi96IRFdW

[novel. @thats_novel]

Short-form, big impact: What creators can teach performance marketers https://t.co/E9fDett6ox

[novel. @thats_novel]

Social media platforms face huge fines under UK’s new digital safety laws - The Guardian via @inkl https://t.co/ugXzMRXV51

[novel. @thats_novel]

Google Ads plans major AI Push in 2025, reshaping search marketing https://t.co/tKNE2ykMZL

[novel. @thats_novel]

Oooooooh.

US says it may break up Google after landmark case

https://t.co/ptil39loY5

[novel. @thats_novel]

Here we go! Looking forward to the UK @AgencyAwards tonight, hosted by @DontPanicEvents 👍🏻 Fingers crossed we take home the award for Best SEO Campaign (small).🤞🏆 #ukagencyawards

[novel. @thats_novel]

Reminder - you've got a little over two weeks left to download your old Google Universal Analytics data!! >> https://t.co/sR8pmOoGNp
#googleanalytics

[novel. @thats_novel]

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer https://t.co/V8nTy2Z47w

[novel. @thats_novel]

Anyone else a big fan of Statamic? The more we learn and play, the more excited we get 😊
https://t.co/Za83ZRRVNf

[novel. @thats_novel]

Google Launches “SEO Made Easy” YouTube Series https://t.co/PAgkimTQLZ

[novel. @thats_novel]

Elon Musk: Twitter unveils X logo to replace blue bird...Twitter brand to eventually be replaced
https://t.co/L9fjwfDUNT

[novel. @thats_novel]

Threads app: Instagram owner’s Twitter rival logs 5 million users in first hours
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https://t.co/epIB6WNheE

[novel. @thats_novel]

😂😂😂

[Carl Hendy @carlhendy]

Another fantastic GA4 parody 😂

#GA4 #GoogleAnalytics

[novel. @thats_novel]

👀

[annie-mai @anniemaisocial]

Instagram has released a new guide on its ALGORITHM 👀💭💫

(Well, not quite - how ‘IG works’ has been a available since 2021, it’s just been updated)

So let’s DIG IN 🤩

✨ Each part of the app uses its own algorithm tailored to how people use it. People use Stories for closest friends, Explore to discover new content and to be entertained in Reels.

How IG ranks FEED 👇

Feed, roughly in order of importance, is ranked by…

💞 your activity
📍info about the post, how popular it is and location/time of post, info about who posted it
👯‍♀️ your history of interacting with someone

How IG ranks Stories 👇

👀 Viewing history (how often you view xyz Stories)
❤️‍🔥 Engagement history (such as a like or a DM)
👨‍👩‍👧‍👦 Closeness (your relationship with the author, if you’re likely to be friends or family)

How IG ranks Explore 👇

🤩 Info about how popular the post is, and how quickly people are liking, commenting, saving and sharing a post. This matters MORE in Explore than in Feed or Stories
📲 Your activity in Explore like what you’ve liked, shared or saved in the past
🫡 Your history of interacting with the person who posted
🫶 Info about who posted like how often they’ve been interacted with in the last few weeks

How IG ranks REELS 👇

🫵 Your activity (likes, comments, saves or reshared Reels)
🫡 Your history of interacting with who posted
🎧 Info about the Reel such as popularity, audio track and visuals
💫 Info about who posted such as number of followers and level of engagement

You can read more in-depth here 👉 https://t.co/Z33ruoPMEa

[novel. @thats_novel]

Google removes several search ranking algorithm updates from its ranking systems page https://t.co/uPtmHdZtW6 #SEO #PageSpeed

[novel. @thats_novel]

Ex-Google ad boss builds tracker-free search engine - neeva
https://t.co/JffTCnrEfR

[novel. @thats_novel]

12 - 15 year olds turning to Instagram, TikTok and YouTube for news instead of traditional channels #socialmedia https://t.co/aij5mv1K8i

[novel. @thats_novel]

We are hiring! If you know anyone that loves writing content, loves skiing / snowboarding, has a creative brain and fancies an entry level / junior job role, send them our way!
>> https://t.co/2QvxUPgEFR
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#contentexecutive #digitaljobs #contentwriter

[novel. @thats_novel]

Enjoyed this a lot...TikTok breaking the social media algorithm mould 👍🏼🎉⭐⭐⭐⭐⭐