Thomas Haurum @thaurum - Twitter Profile

Thomas Haurum @thaurum

2 days ago

@andersbaek1 Fantastisk Anders. Tillykke med det 🇩🇰👏

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Thomas Haurum @thaurum

about 1 month ago

@ceciarmy @Anne_KNC

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Thomas Haurum @thaurum

about 2 months ago

moving towards Cost Per New Customer vs. Trailing 12-Month Contribution Margin. And that’s just the marketing side. When you factor in product strategy, procurement, leadership, and overhead costs... achieving true success in e-com has never been harder. #ecommerce #dtcretail

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Thomas Haurum @thaurum

about 2 months ago

The evolution of e-com metrics: 🎯 First, ROAS was the holy grail (Spend vs. Revenue). 🔍 Then, we realized attribution is tricky. ⭐ POAS (Profit on Ad Spend) became the new North Star. 🛒 Then it shifted to Contribution Margin per order. 📈 Now? Everyone in retail e-com is

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Who to follow

Halfdan Timm

@halfdantimm

Sold to private equity 2x, co-founder of https://t.co/A2Q3GmoxNH - Denmark #euacc

Mikael Rieck

@mikaelrieck

CEO at https://t.co/SybTQh8mkq - Founder of https://t.co/RXKOSQniC1 - Loving life to the max.

Lars Bo Thomsen

@LarsBoThomsen

From Denmark. I love optimising processes, automation, cutting corners and exercising. Sold Paylike to @lunarmoney. Now investing and doing the next thing.

Thomas Haurum @thaurum

about 2 months ago

@LoganTGott 30

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Thomas Haurum @thaurum

about 2 months ago

The most common mistake I see over and over again in both retail and brand e-commerce is not having high enough frequency and coverage on visitors and engagers. It’s a no-brainer to just get high visibility on your organic content (spend money on this, yes) to these people.

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