The ABM Journal

Account-Based Marketing news, research, insights, executive level summaries, and best practices. #ABM #Boston

[The ABM Journal @theABMjournal]

RollWorks has recently announced partnerships with G2, Kickfire, and Bombora. These moves will enable the account-based platform to be able to pick up “multi-faceted, account-level intent signals” with great ease.
https://t.co/LYl03XKgDW

[The ABM Journal @theABMjournal]

Terminus has released a brand new version of its native chat solution. Ever since they acquired Ramble, an account-based chat provider, Terminus has been able to build from the deal to release Chat Experiences—the only native chat on an ABM platform.
https://t.co/8mAqJzP986

[The ABM Journal @theABMjournal]

Gartner has recently named xiQ the “Cool Vendor in Technology Marketing 2021,” based on their ability to add a layer of complexity to garden variety accounts and their ability to innovate in the martech space. https://t.co/mKpeOoUXYi

[The ABM Journal @theABMjournal]

Madison Logic recently earned the distinction of a 2021 Great Place to Work Certification™. Madison Logic, credited with the certification because of a thirst for greatness among their employees, adds to a string of awards the company has recently won. https://t.co/J0A1DcroyW

[The ABM Journal @theABMjournal]

6sense and Bombora have recently decided to take their existing partnership a step further. The two businesses are working together to equip 6sense with a new feature called “Bombora’s Company Surge® Intent.” https://t.co/roev4y2lZw

[The ABM Journal @theABMjournal]

SelectHub has announced a new "Comnmunity Insights" data service that allows businesses to view prospects' purchasing signals and what pieces of content interests them all in an the aim of pushing existing ABM efforts further. https://t.co/Fu9yVW6F9q

[The ABM Journal @theABMjournal]

The gifting platform Sendoso has recently integrated with the CRM Microsoft Dynamics 365. Their partnership aims to bring together data sets from many sources to offer the advantages of multiple sets of customer data all in one.

https://t.co/mn4fl2B0Rh

[The ABM Journal @theABMjournal]

The 2021 B2BSMX is a customer engagement, revenue generation, and networking event that plans to host in Boston this August. Last year’s virtual event had over 1,500 attendees and they hope to top that by offering both virtual and in-person events.

https://t.co/05WuHvXTs6

[The ABM Journal @theABMjournal]

"96% of marketing leaders say the COVID-19 pandemic has disrupted the ways products are marketed and sold" -- A new survey by Demand Metric and MRP looks at how COVID has impacted ABM strategies. https://t.co/T0l1D0d2eB

[The ABM Journal @theABMjournal]

Forrester recently held a virtual version of their B2B Summit North America, where they showed off their latest B2B Revenue Waterfall. It seeks to have B2B companies view closed/won deals as repeatable revenue sources they can retain. https://t.co/jWUmVCi6G0

[The ABM Journal @theABMjournal]

The ABM platform Demandbase has bought-out two businesses to bolster their Demandbase One solution. Acquiring DemandMatrix and InsideView, will serve to reinforce existing Demandbase cloud offerings, as well as help the platform to offer new ones. https://t.co/0PhVe5fepy

[The ABM Journal @theABMjournal]

New research from SiriusDecisions confirms that trust and transparency play key roles in B2B buyer engagement.
https://t.co/05d1Cvm8Cn

[The ABM Journal @theABMjournal]

@IDGWorld is joining together #martech solutions and #ABM with their acquisition of @triblio . Keep reading to learn more about their agreement.
https://t.co/Glo1NUqBTR

[The ABM Journal @theABMjournal]

@DunBradstreet launched a new and improved ABM platform. With 7 innovative features, customers are beginning to see the power of D&B’s ABM initiatives.
https://t.co/TXrp65aplI

[The ABM Journal @theABMjournal]

@6sense takes the lead as the top ABM platform according to Forrester New Wave’s Q2 report. Keep reading for insights about the platform.
https://t.co/eCNhkKA1TU

[The ABM Journal @theABMjournal]

The new @salesforce State of Marketing Report reveals that marketers are using channels more efficiently to make the most out of their budget. https://t.co/PQs72TvMJt

[The ABM Journal @theABMjournal]

A new study from @CampaignStars, @folloze and @Terminus has identified why marketers are struggling with ABM, even though over half consider it a priority.
https://t.co/OvWgmIygvp

[The ABM Journal @theABMjournal]

@Demandbase is hitting the road this summer…virtually that is. Their ABM Innovation Tour plans to bring together marketers so they can share their experiences and see where ABM is heading. https://t.co/DKfNh8sOmv

[The ABM Journal @theABMjournal]

@madisonlogic has been announced as one of the top ABM solutions according to a new @G2dotcom repot. The company’s global reach, scale and targeting abilities helped them to rank in the top 4. https://t.co/K71D2Avcsb

[The ABM Journal @theABMjournal]

@MRP_Prelytix authors a new study about remote working trends based on the changes the video and communications markets have seen between February and March.
https://t.co/zQMEG8FySP