All these proprietary KOL scoring metrics mean absolutely nothing. The only things that matter are user acquisition and referred transaction volume.
KOL "score cards" are not proof of quality. They're an arbitrary number made up out of some unknown equation. InfoFi-style creator agencies invent them as a substitute for actual proof of performance... because they don't have real data.
Stark demonstration on the effectiveness of "InfoFi-style" creator marketing.
$75,000 prize pool returning a whopping $265 in sales 🤡
gg on the -99.65% ROI 👏🏻
some fair takes here but i'm always dubious of KOLs/creators who create content about the KOL/creator space.
Like – who tf is your audience? Retail users dgaf about this stuff.
Do you have an actual retail community or just other "creators"...?
Conversion comes from real retail audiences... not from fellow "creators" (engagement farmers).
When does blockchain stop being 'the future' and become the present?
This week in NYC, @Aptos showcased tokenized credit, stablecoin payments, and institutional-grade DeFi that's already live.
https://t.co/0Hq5BtSRhg
🚨 @PayPal launches PYUSD0 via @LayerZero_Core & @StargateFinance on Aptos
Capital goes where money flows best, and today acts as another proof point as PayPal selects Aptos as the only Move-based chain for PYUSD0 at launch.
Big milestone: @coinbureau - crypto’s most trusted media brand has taken a strategic stake in @thekollab_io!
In just 12 months we’ve:
• Run 150+ results-driven campaigns
• Activated 250+ tier-one creators
• Reached ≈ 50 million crypto enthusiasts worldwide
With Coin Bureau’s network and guidance, we’re scaling creator-led growth and forging unicorn-grade partnerships that will redefine Web3 marketing.
Full story 👇
https://t.co/MMxvYXaOJV
Excited to support @AptosLabs and @jump_ with their debut of @shelbyserves!
Decentralised data infrastructure will play a foundational role in the future of how we experience AI and interact with the internet.
Leveraging @Aptos' high speed, low fees, and Move-native programmable logic – Shelby is pioneering in serving real-time, decentralised hot storage that unlocks the internet's most valuable asset: data.