Noema

AI automations for operators who build.

n8n flows, Claude Code recipes, agent stacks, prompt packs.

weekly drops →

[Noema @theNoema]

what does this even mean? if ur 5x rate limits are doubled but ur weekly remans the same, your limits are essentially the same! this is shady at best

[Claude @claudeai]

We've doubled usage limits in Claude Cowork for the next month.

Delegate bigger, more complex tasks to Claude.

[Noema @theNoema]

the SMB inbox is usually a messy CRM pretending to be email.

customers ask questions.
vendors send updates.
leads ask for pricing.

then everything sits in one pile.

simple AI workflow:

classify email -> tag urgency -> draft reply -> assign owner -> create follow-up task.

[Noema @theNoema]

most businesses lose money because someone replied 9 hours later with "how can we help?"

AI should not replace the owner here.

it should make sure the owner never starts cold.

[Noema @theNoema]

the first automation i would build for any local service business:

new website lead -> instant SMS -> 3-question intake -> owner summary -> CRM update.

not fancy.

but missed leads are expensive.

👇👇👇

[Noema @theNoema]

Conversion Event Tracking
💫Accurate conversion tracking is crucial for lead gen campaigns. In 2024, Meta has improved its conversion event measurement, including support for complex customer journeys.
That's all in lead gen advice. ! Follow for more.

[Noema @theNoema]

Advanced Optimizations for Meta Ads Lead Generation in 2024
Meta Ads Relevance Score
💫The Relevance Score is an important metric that rates how relevant your ad is to its target audience.
High Relevance Score --> lower costs and broader reach.

[Noema @theNoema]

Campaign Budget Optimization (CBO)
💫CBO is a powerful tool that allows Meta's algorithm to automatically allocate your budget across ad sets to maximize results
💫In 2024, CBO has become sophisticated, with enhanced pacing and allocation algorithms to better distribute spend.

[Noema @theNoema]

🚀 Google integrates Vertex AI for better search on Reddit & ensures easier access to Reddit's vast conversations across Google products. With API access, expect more relevant & real-time content. A win for making the internet more helpful & engaging!

https://t.co/mISIpixJcP

[Noema @theNoema]

This is as clear as it can get! Match rates affect audience sizes in GA4

[Himanshu Sharma @analyticsnerd]

Here is why the audience imported from #GA4 to Google Ads may appear much smaller...

1) When you import an audience from GA4 to Google Ads, the actual audience in Google Ads may be smaller due to differing match rates.

Google Ads has specific requirements for audience sizes when it comes to targeting, which may not always match the GA4 requirements for audience sizes.

Google Ads matches users based on data like Google accounts, cookies, and device IDs.

GA4 audience size could be based on sampled or estimated data rather than exact counts.

Since GA4 can collect data from various sources, including non-Google platforms, the audience it identifies is often more extensive and diverse.

Suppose GA4 identified users from Facebook who cannot be matched in Google's ecosystem (due to lack of identifiable information or cross-platform privacy restrictions).

In that case, they won't be included in your Google Ads audience.
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2) Privacy regulations and individual user settings may limit the ability to track and match users across platforms.

Users who opt out of tracking or whose data cannot be shared won't appear in your cross-platform audiences.

With increasing restrictions on third-party cookies and users frequently switching between devices, discrepancies between the audience sizes of the two platforms will only increase.
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3) If you have only recently set up or modified the audience in GA4, remember there is usually a data processing delay (24 to 72 hrs) between GA4 and Google Ads.

Both GA4 and Google Ads have their own data processing pipelines.

When you make changes to your audience in GA4 or modify any configurations, these changes need to be processed internally before they can be reflected in Google Ads.

The processing involves data validation, aggregation, and synchronization across Google's servers, which can take time.

When audiences are imported from GA4 to Google Ads, they undergo privacy checks to ensure they comply with Google's advertising policies and privacy regulations.

This step can add to the delay, as it involves analyzing the audience data to ensure it meets the necessary criteria for use in advertising campaigns.

[Noema @theNoema]

Much needed and awaited ! GA4 slowly correcting all that was missing initially

[AdsLiaison @adsliaison]

#GA4 users will soon see updates to the Advertising workspace.

The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing your ad campaigns. Behavioral reporting will remain in the reporting module.

These changes will be rolling out over the next few weeks.

[Noema @theNoema]

@CustomersAI Good read!

[Noema @theNoema]

Can increasingly see this trend of most mid sized media buyers adding programmatic in their arsenal!

#Programmaticads #DigitalMarketing

[EMARKETER @eMarketer]

Chart of the Day: Programmatic boost

 
https://t.co/fhiZcKtHrW

#chart #chartoftheday #cotd #newsletter #programmatic

[Noema @theNoema]

If you want to move the scoreboard in football, the best and only way out is to focus on the ball. Same goes for cricket. Focus on hitting the ball well and scoreboard will move.

Same holds true for social media!! As a brand, yes, you do have metrics to move. However, best way out is by focussing on long term engagement, heartfelt service through content and forging authentic and active customer relationships!

What do you think ? Share with us in comments.

#content #contentstrategy #marketing #digital #socialmedia

[Noema @theNoema]

@rokhladnik Loved the exception ! 😅

[Noema @theNoema]

Advantage+ in #Facebook is a game-changer for advertisers, offering automated campaign optimizations to reach goals more efficiently.
It leverages machine learning to auto-adjust targeting, bidding, and placements, maximizing ROI. 🚀
#Google's Audience Signals has been here for quite some time, specifically in PMax campaigns.
Both settings are about making AI work smarter with our data. 💡 They herald a future where data-driven decisions and AI optimization lead the way in digital marketing.

Looks like it is time to say good bye to manual audience targeting. Creatives and placements are already gone.
2024 might see 100% automated campaigns.
#DigitalMarketing #AI #MachineLearning #AdvertisingFuture

[Neil Patel @neilpatel]

I took away cell phones, television, and electronic devices from my 2 and 4-year-old kids.

It’s been 3 weeks now and the results have been amazing.

If you are wondering why I did this, it’s because they would whine a lot about things like not having enough television time.

The first week was tough. They threw more tantrums than normal.

After the first week, they stopped asking for devices or TV time.

It went from my kids whining to them now asking me in the morning to play bingo, read books, or play puzzles.

Heck, during the day they even ask to work on their homework packets that get them prepared for the next year because they have much more free time.

When I was a kid, we played outside.

That doesn’t happen today.

Kids are just glued to their devices.

And technology is making it worse.

When people have dinner, they are glued to their phones instead of talking to each other.

Families sit on their couch watching Netflix instead of asking each other how their day went.

And the Apple Vision Pro just puts you in more of a bubble where you have less social interaction with the people around you.

Now, by no means am I saying technology is bad. It has more pros than cons, but taking it away from young kids is worth testing out.

And adults, including me, need to control when they use these devices and when they don’t so it doesn’t take over their life.

[Noema @theNoema]

@neilpatel It’s heartening to see that being at the centre of digital space, @neilpatel you took a strong stance here!
We definitely agree with you. Intentional and thoughtful digital use and consumption is the only sustainable way to create a beautiful life together! 🙌🏻