The Ordinary

Clinical formulations with integrity 🤍

[The Ordinary @theOrdinary]

@nadaeladela 🤍

[The Ordinary @theOrdinary]

we'll take it x

[malu @ghostofanti]

gente infelizmente o acido glicolico da the ordinary é tudo isso mesmo... anos gastando com skincare e ele meio q resolveu 80% das coisas sozinho

[The Ordinary @theOrdinary]

Great question! Full disclosure: we can't give medical advice, but we can share our thoughts! We suggest reviewing your tretinoin use.

Retinoids are an amazing family of ingredients for skin renewal, but they can make your skin more photosensitive to the sun. Also, if you started with a concentration that's too high for your skin to handle, it can cause micro-inflammation. This can manifest as dryness, itching, flakiness, or, in some cases, excess melanin, which can lead to dark spots or uneven tone. It could also be the case that tretinoin is unmasking deeper pigment that existed below the surface and will fade over time.

We recommend speaking with your tretinoin provider; they'll know best. Apply a generous amount of sunscreen in the morning and reapply throughout the day. Good luck! 🤍

[The Ordinary @theOrdinary]

lets get back to basics: what are retinoids? 🧵

[The Ordinary @theOrdinary]

Late reply, sorryyy. This request does come up quite often, and we get it, especially for the body/back, etc., but the twist nozzle is better for controlled facial application (onto hands or pads). If we used a spray bottle, people would accidentally sting their eyes and shout at me 🥺

[The Ordinary @theOrdinary]

@LuminaSolBeauty yaaay! glad you've found it useful <3

[The Ordinary @theOrdinary]

You're right in that there's lots of scientifically sound skincare out there at a higher price point, but quality shouldn't be defined by cost! Look at ingredients like Vitamin C and Niacinamide; they do the same job for your skin whether they cost $10 or $100. What matters is the percentage and how it's formulated. Many skincare products use virtually the same baseline ingredients, but the key is finding what works best for your skin, which it sounds like you've been doing - so props to you 🤍

[The Ordinary @theOrdinary]

how to begin your retinol journey

when incorporating retinoids into your skincare routine, it's recommended to take a personalized approach. start with lower percentages and less frequent use, gradually increasing both as your skin becomes more accustomed to the product over time. this gradual adjustment helps maximize the effects of retinol and other retinoids while minimizing the potential for irritation.

if you’re interested in starting your retinoid journey, you can explore our Retinoid portfolio. https://t.co/PNDoe5HxJ9

[The Ordinary @theOrdinary]

what ingredients to avoid with retinol products ⚠️

1. Direct Vitamin C
2. Direct Acids
3. Copper Peptides
4. Other retinoids

[The Ordinary @theOrdinary]

@PopBase lemme get a lil extra with it

[The Ordinary @theOrdinary]

what dreams are made of

[Sarah @sarah_in_ny]

a spice rack, but it’s every serum from @theOrdinary

[The Ordinary @theOrdinary]

Here's everything you need to know about uneven skin tone and dark spots (and how to treat them) https://t.co/6k3S0gprxS

[The Ordinary @theOrdinary]

@rita_rake yes, really! these photos reflect results after 15 minutes. however, like any skincare product, the best results are usually seen after daily and consistent use! we've got more examples on our Instagram <3

[The Ordinary @theOrdinary]

@arthurmaymusic your bestie really spilled actually 😌

[The Ordinary @theOrdinary]

@luvsweetnr and while we're here...justice for positions!

[The Ordinary @theOrdinary]

we heard you 🙂‍↕️ you wanted a daily lip treatment that does more than just sit on the surface like a basic balm, without the uncomfortable tingling of traditional plumpers.

sooooo, we made one! HA + Asiaticoside Lip Treatment delivers immediate barrier hydration, smoother texture, and visible volume support in one easy step. super excited to hear what you all think 💋

[The Ordinary @theOrdinary]

sooooo traditionally, toners were created to ‘tone’ the skin by rebalancing its pH and tightening the skin. those of us around during the 00s/early 10s will remember how harsh and drying toners could be! over time, they’ve evolved into gentler, hydrating options, especially for dry and sensitive skin types. modern toners can include a variety of active ingredients and serve far more than their original purpose, including residual cleaning, exfoliation, and targeted care (like antioxidant or soothing agents). that being said, not everyone needs them! it just depends on individual skin concerns.