David Chijioke

Conversion Copywriter & Marketing Strategist ¦ Helping business owners, Coaches & Consultants turn strangers to loyal customers | sales, marketing & psychology

[David Chijioke @theSapientcopy]

The fastest way to struggle as a business owner, founder or consultant…

Is to seat in front of your laptop, use your favourite tool to “brainstorm”

Then punch in some fancy words and hit publish.

You've published your campaign

Then you sit back and wait for clients or customers to chase you

Well, this rarely happens because most business owners set up their business on weak foundations

And when their business begins to struggle? They chase the quick fixes.

Ad creatives

Bonus stack.

Guarantees.

More traffic

Then when they get tired of running in circles, they come back

This time from the pain of loss.

From the pains of burning resources on result that never appeared.

…and instead of pretending that the problem never existed, they are now ready to face the real problem once and for all.

This has been the case for most of my clients.

They get tired of being frustrated in their business and they decide to actually do marketing that works.

That's what the PDCF is all about.

Real marketing that gives result, not just promises.

Today, I'm giving you the same opportunity.

The same opportunity to turn frustration into business breakthroughs.

If you are tired of testing tricks that never work and willing to change that today

…tap on the link below let's talk about your business in ten minutes.

https://t.co/6qtlZAvvsb

[David Chijioke @theSapientcopy]

12) Stop trying to speak to everyone just because everyone could buy.

Find the people who are most aligned with the problem you solve.

Then speak directly to them.

That's where relevant marketing begins.

[David Chijioke @theSapientcopy]

Before creating a marketing strategy for any client, I always clarify one thing first:
Who exactly is their best-fit market?
Sounds like common knowledge, right?
But you'd be surprised how many brands get this wrong.

A Thread. 🧵

[David Chijioke @theSapientcopy]

11) Because when you understand your best-fit market, everything else becomes easier;

Your positioning.

Your messaging.

Your content.

Your offers.

Your targeting.

And ultimately, the conversations your marketing creates.

[David Chijioke @theSapientcopy]

10) So before you create another campaign, write another ad, or spend more money on marketing…

Ask yourself;
Who is this offer REALLY for?

Not;

“Who can I sell this to?”

But;

“Who is most likely to see this as the solution to their current problem?”

[David Chijioke @theSapientcopy]

9) Your best-fit market isn't necessarily the largest group of people who could buy from you.

It's the group whose;
problem + situation + desired outcome
align most closely with what your product is designed to solve.

[David Chijioke @theSapientcopy]

8) You end up attracting low-interest leads because your marketing isn't specific enough to make the right people say;

“This is exactly what I need.”

And when that happens, you can have plenty of visibility without having meaningful sales.

[David Chijioke @theSapientcopy]

7) They try to create one message that speaks to everyone.

So the message becomes vague.
The offer becomes generic.

The content becomes broad.

And eventually, the people you're trying to attract don't feel like you're actually talking to them.

[David Chijioke @theSapientcopy]

6) Same broad market.

Different situations.

Different needs.

Different message.

And this is where many businesses get stuck.

[David Chijioke @theSapientcopy]

5) You shouldn't.

The new coach may need help getting their first few clients.

The experienced coach may already have a working business and be looking for a way to increase acquisition, improve conversion, or scale.

[David Chijioke @theSapientcopy]

4) Both are coaches.

Both may want more clients.

But they don't have the same;

→ Experience
→ Problems
→ Goals
→ Objections
→ Level of urgency
→ Understanding of marketing

So why would you speak to them the exact same way?

[David Chijioke @theSapientcopy]

3) Let me paint the picture.

Imagine you sell a product that helps coaches get more clients for their services.

You could target coaches broadly.
But consider two coaches;

One just started coaching and has zero clients.

The other has been coaching for over a decade.

[David Chijioke @theSapientcopy]

2) And that difference matters because not everyone who can buy your product is your best customer.
Your marketing becomes much clearer when you know who your product is specifically built to help.

[David Chijioke @theSapientcopy]

1) This single mistake can quietly drain thousands from a brand's marketing budget.
Because there’s a thin line between:
“I want to reach everyone.”
and
“I know exactly who I’m trying to reach.”

[David Chijioke @theSapientcopy]

13. Don't spend more money trying to make people want your product.

First, understand what they already want.

Then position your product as the path to getting it.

That's where marketing becomes much easier.

[David Chijioke @theSapientcopy]

The fastest way to get frustrated, even with a perfect product, is to keep trying to create desire.
When you can simply redirect existing desire to your product.

Here’s what I mean;

A Thread 🧵

[David Chijioke @theSapientcopy]

12. So before you ask;

“Why aren't more people buying?”

Ask;

“Did I build around a real desire, or did I build around what I assumed people wanted?”

That question can save you a lot of money.

[David Chijioke @theSapientcopy]

11. And when you get that right, selling feels different.
You're no longer begging people to care.
You're showing them why the thing they already want…
can be found in what you offer.

[David Chijioke @theSapientcopy]

10. Because your job as a marketer isn't to force a solution down someone's throat.
Your job is to connect a problem they already want solved with a solution that makes sense.
You're not creating the desire.
You're directing it.

[David Chijioke @theSapientcopy]

9. This is why understanding the market should happen before you become obsessed with perfecting the product.
Find the problem.
Understand the desire.
Listen to how people describe it.
Understand what they already do to solve it.
Then build around that.

[David Chijioke @theSapientcopy]

8. The uncomfortable truth is;
A product is only valuable to the extent that the market values the solution it presents.
You can have an incredible product.
But “incredible” means very little if it solves a problem people don't care enough about solving

[David Chijioke @theSapientcopy]

7. So you shout louder.
You scream harder.
You create more content.
You stack more promises.
You try to sound smarter.
You keep changing the messaging.
And somehow…
people still don't care.