The Trade Desk

We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story:

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Discover how General Mills and its agency, Universal McCann, leveraged our platform to access our marketplace of retail data partners and achieved a 5.5x uplift in sales as part of a campaign for its Nature Valley brand. https://t.co/BVdew6OAmH

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The broad sentiment in Britain’s advertising industry about the Publicis-LiveRamp deal seems to reflect some views in the U.S.: LiveRamp’s value diminishes when it loses its independence: https://t.co/E1MXCSBrha

[The Trade Desk @TheTradeDesk]

The NBA regular season had the highest viewership in over two decades. As the first Finals with Nielsen’s new measurement framework, it could reach even greater heights: https://t.co/TaNWltKuqG

Take a look at a few additional stories in The Current this week 👇

[The Trade Desk @TheTradeDesk]

With Publicis buying LiveRamp, @HightouchAI is positioning itself as an independent data onboarder that could redefine marketers’ workflows through its agentic AI platform: https://t.co/t3xWWtSnIA

[The Trade Desk @TheTradeDesk]

Discover how Deep Brands' Deep Indian Kitchen partnered with Mogl and @Instacart to achieve a 58% lower CPM and a 79% increase in ROAS by leveraging Instacart’s first-party audiences as part of a programmatic campaign on our platform. https://t.co/we7V7oMtjw

[The Trade Desk @TheTradeDesk]

We're partnering with @agoda to enable marketers to reach travelers across premium media environments by leveraging Agoda's 1st-party travel data & audience insights.

This partnership gives brands a precise, data-driven way to connect with travelers & turn intent into impact.

[The Trade Desk @TheTradeDesk]

Dani Feore, VP of Industry and Data Partnerships at The Weather Company, explains how weather-driven mindsets are helping marketers anticipate emotions, improve ROI, and move from reactive to adaptive marketing on The Big Impression: https://t.co/W7QZhi2b0e

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Marketing and the role of today's CMO have both evolved. The Trade Desk Edge Academy's Executive Program is designed for senior leaders who want to deepen their understanding of programmatic and feel confident leading what’s next. Enroll for free today: https://t.co/bW5KoFhZFq

[The Trade Desk @TheTradeDesk]

In the latest episode of The Build, Brian Stempeck, CEO and Co-founder of Evertune AI, traces the path from our 8th employee to founder, and breaks down why AI search is a fundamentally different marketing channel: https://t.co/lgA8zOJJow

[The Trade Desk @TheTradeDesk]

In The Trade Desk Edge Academy's Unlocking the Premium Internet: CTV & Live Sports course, @NBCUniversal's James Kreckler explores why live sports continue to unite audiences at scale, and how streaming is reshaping what that means for advertisers. More: https://t.co/FbSj9oBgGV

[The Trade Desk @TheTradeDesk]

Research shows brand consideration forms before consumers enter the market, with CTV, audio, and display influencing early perceptions.

See what drives brand consideration and how brand awareness shapes decision-making long before the purchase journey. https://t.co/niQYUpfZ5y

[The Trade Desk @TheTradeDesk]

After rolling out ChatGPT ads in the U.S., OpenAI plans to launch in the U.K. Early experience has been positive, but interest has also been limited. https://t.co/prgGzrria0

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At the @IABTechLab Agentic Summit, the agentic web was broken down into consumer experience, the web economy, and agentic advertising: https://t.co/nOrRVgrSGF

Take a look at a few additional stories in The Current this week 👇

[The Trade Desk @TheTradeDesk]

The Trade Desk Edge Academy can help you keep up with the fundamentals so that, as technology evolves, you're always the one driving the plan.

The Trade Desk Edge Academy spoke with @wearemiq's Lara Koenig about which skills will be most important in an AI-driven world.

[The Trade Desk @TheTradeDesk]

Discover how Suzuki Australia and its agency, Noisy Beast, created its “most connected campaign” ever through a unified omnichannel strategy on our platform built on identity, data, and measurable outcomes, resulting in a 22% increase in showroom visits. https://t.co/Zrck9mH4wt

[The Trade Desk @TheTradeDesk]

In the latest episode of The Big Impression, David Young, VP of Retail Media at @DICKS, sits down with The Current to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded and performance-driven: https://t.co/ZR5elS708u

[The Trade Desk @TheTradeDesk]

The world’s biggest brands and agencies are looking for media buying partners who are transparent, objective, and have their best interests in mind.

That’s why they choose our platform.

Own your future: https://t.co/TpaGc9dG7Z

[The Trade Desk @TheTradeDesk]

What does an omnichannel strategy look like in practice? The Trade Desk Edge Academy's Omnichannel Playbook helps you confidently activate it across your campaigns. Explore the courses for free. https://t.co/ZtMC2g0UsI

[The Trade Desk @TheTradeDesk]

A recent WARC report suggested that advertisers should consider how the upcoming international soccer tournament will impact additional media consumption across podcasts, sports documentaries, and more. https://t.co/2PLSosItTY

[The Trade Desk @TheTradeDesk]

Publicis says that its LiveRamp acquisition will help it accelerate agentic capabilities. Some question how much control advertisers should cede over their data, though: https://t.co/AEdEKfWjTs

Take a look at a few additional stories in The Current this week 👇

[The Trade Desk @TheTradeDesk]

After the upfronts, it’s clear that the TV industry is officially obsessed with outcomes after years of building scale. Now, measurement partners are even rolling out products aimed at proving results. https://t.co/Lm4YztPQkC