@ctwtn@theseoguy_ LLMs return results and employ ‘logic’ based on their training. @theseoguy_ is simply highlighting an observed pattern, where use of the word “best” in a local biz search looks to be triggering LLMs to look for content in which businesses are already ranked by a 3rd party
@ctwtn@theseoguy_ But you got what he meant, right? Signal is signal. How does the LLM make choices? What sources does it tend to use based on the context of the prompt? Call it what you will…
I believe we’ll see real review verification solutions enter the picture.
I’ll share my ideas on how this could unfold in a future post but for now what do you think? Am I crazy? Is everything all new again? Or is this just a boomer take?
Reviews are the future.. again?
AI “search rankings” are a hot topic right now, but no one’s talking about how reviews might be a dominant factor for businesses.
The early web was built on the power of positive reviews. They’ve driven local SEO and e-comm listings for two decades.
I predict they’ll make a comeback as one of the most important trust signals for business discovery in AI-based answer engine queries… with one big upgrade…