I had the pleasure of speaking at Techie Impact Summit 3.0, held at CcHub (Co-Creation Hub), Lagos, on the theme “AI for Good.” AI is changing more than how we create content.
The opportunity surrounding AI is to learn how to use it intentionally & creatively.
#cchub
One thing entrepreneurship will teach you about marketing is that having a good product doesn't automatically make people buy it.
People need to discover it, understand it, trust it & see why it matters to them
Build the product. Then build the path that gets it to the customer
One thing entrepreneurship will teach you about marketing is that having a good product doesn't automatically make people buy it.
People need to discover it, understand it, trust it & see why it matters to them
Build the product. Then build the path that gets it to the customer
Your customers don't wake up thinking about how innovative your business is.
They think about their problems, their money, their time and what they need.
Good marketing connects what you sell to what they actually care about.
Posting every day is not a marketing strategy.
What are you trying to achieve? Who are you trying to reach? What should they do after seeing your content?
If you can't answer these questions, you might just be creating work for yourself.
Marketing is not just about getting people to notice your business.
It's about helping the right people understand your value, trust your offer and make a decision.
Attention is a starting point, not the finish line.
Your business doesn't have a visibility problem just because people aren't buying.
Sometimes, people can see you perfectly well. They just don't understand why they should pay you.
Your customers don't wake up thinking about how innovative your business is.
They think about their problems, their money, their time and what they need.
Good marketing connects what you sell to what they actually care about.
Posting every day is not a marketing strategy.
What are you trying to achieve? Who are you trying to reach? What should they do after seeing your content?
If you can't answer these questions, you might just be creating work for yourself.
Marketing is not just about getting people to notice your business.
It's about helping the right people understand your value, trust your offer and make a decision.
Attention is a starting point, not the finish line.
Your business doesn't have a visibility problem just because people aren't buying.
Sometimes, people can see you perfectly well. They just don't understand why they should pay you.
The word "exists" because the ancestors knew this feeling too. They named it because they survived it.
So will you. So will I. 💜
To building a legacy that revolutionizes.
Stay building!
Kwe-chi-ri an Igbo word that has proven to be the quiet soundtrack of my life - the stubborn, quiet, daily decision to not fold when folding would have been the easier and more understandable choice. Kwechiri!
If you are in a season that is asking you to stop,
The word "exists" because the ancestors knew this feeling too. They named it because they survived it.
So will you. So will I. 💜
To building a legacy that revolutionizes.
Stay building!
Kwe-chi-ri an Igbo word that has proven to be the quiet soundtrack of my life - the stubborn, quiet, daily decision to not fold when folding would have been the easier and more understandable choice. Kwechiri!
If you are in a season that is asking you to stop,