Mark Scott

Transforming businesses and startups with freelance + fractional creative direction and copywriting.

[Barstool Sports @barstoolsports]

Knicks fans are making De’Aaron Fox finals jerseys after winning the title

[Mark Scott @The_Mark_Scott]

You Don't Need a Branding or Ad Agency
Sometimes You Just Need Someone Who Knows How to Think Like One

Here's what I can offer your brand without the million-dollar retainer:

🚀 Developing creative platforms to enhance the appeal of existing brands
and strategically reposition more established ones for maximum growth

😎 Creating and evolving brand voices to provide unique, ownable
identities that distinguish brands from their competitors

🔮 Growing presence and driving engagement by developing bespoke
creative strategies, concepts and cadence across any media

🚨 Conceiving milestone moments that breakthrough the noise
to maximize media attention and public awareness

#fractionalcreativedirector #brandconsulting #branding @advertising

[The Information @theinformation]

Exclusive: Apple’s ambitions to connect iPhones through satellites are facing threats from Elon Musk and internal worries about wireless carriers.

Read more from @aatilley and @waynema👇
https://t.co/mo40mQ9euA

[Mark Scott @The_Mark_Scott]

@SkySportsF1 Yes

[Mark Scott @The_Mark_Scott]

@nyrr You might want up check on your new site. While the previous version was great, the new one is very clearly not ready for prime time. Most of the links (race cal, account, etc.) are not working.

[Mark Scott @The_Mark_Scott]

@Daniel_Rubino Picked up a Asus PX13 after passing on the Snapdragon-based Surfaces last year. Touchscreen, 3k screen, 4050, 32gb ram, AMD ai gpu and haven't looked back since. Used to have a Surface Laptop and love Surface, but they need to get back to to pushing the envelope.

[Mark Scott @The_Mark_Scott]

@NVIDIAGeForce The epic TikTok content it's producing

[Mark Scott @The_Mark_Scott]

The Myth Keeps Growing
What's more, the vast majority of #Wukong players are in #China and most likely use #WeGame and not #Steam to play
https://t.co/k9lgmtMv2W

[Mark Scott @The_Mark_Scott]

King of Games or King of Right Now?
Wukong sells a record breaking 10 million copies in just 3 days...
https://t.co/XkZMv9i5X0
#blackmythwukong #gaming #Wukong

[Mark Scott @The_Mark_Scott]

Is Fractional Creative Leadership on the Rise?

https://t.co/QhZnYwPEO9

[Mark Scott @The_Mark_Scott]

Given the fact that it's based on #JourneytotheWest, I don't think this is a huge surprise, but interesting to see some numbers for #Wukong nevertheless.

[Simon Carless @simoncarless]

How China-specific is interest in Black Myth: Wukong? A lot: @GameDiscoverCo's current estimate of its Steam country split for players is 88.1% China, 3% U.S., 1.6% Hong Kong, 1% Japan.

[Mark Scott @The_Mark_Scott]

Who Wins? The Developers? The Players? Pop culture? All of the above?

#Wukong has a record-breaking 2.2 million+ players and it only released yesterday (or today depending on your time zone). Heavily inspired by the legendary Chinese story Journey to the West, Wukong's protagonist, known as the Destined One, battles mythical enemies to retrieve lost relics as follows in the footsteps of Sun Wukong, the original Monkey King.

I grew up watching the Japanese-dubbed show Monkey (aka Journey to the West) in the UK, and I can't tell you how much I loved the combination of folklore, mysticism and action. Curious to see if Wukong captures the spirit of Monkey or if, as I suspect, it's its own thing.

#gaming #chineseculture #blackmythwukong

https://t.co/M9QKkD0VEj

[Mark Scott @The_Mark_Scott]

Is Ghostwriting the Secret to Going Viral?
For a lot of 'gram-worthy influencers... maybe.
https://t.co/uVR0K2jgkE
#ghostwriting #socialmedia #instgram #rollingstonemagazine

[Mark Scott @The_Mark_Scott]

Fascinating read about #Nike's brand missteps coating the company billions in revenue #advertising #marketing

[Peter Yang @petergyang]

Full post is worth a read here: https://t.co/ntbPguBnpG

[Peter Yang @petergyang]

Epic post on how Nike lost $25B in a day by trying to make everything data-driven:

"Nike invested billions into something that was less effective but easier to measure vs something that was more effective but less easy to measure.

In conclusion: an impressive waste of money."

[Mark Scott @The_Mark_Scott]

@SoVeryBritish Marmite

[Bleacher Report @BleacherReport]

This shot of Gabriel Medina is ABSOLUTELY UNREAL 🤯 😱

( 📸: Jerome Brouillet)