the Unknown Unknown

A next gen research company for forward thinking organizations. We bring your data to life through documentary discovery and storytelling.

[the Unknown Unknown @the_unk_unk]

“A user-centred approach to user research allows an organisation to understand what is important to its users. We discover their unmet needs, so we can improve their lives by meeting them.”
https://t.co/60NT3VsuwI

[David Perell @david_perell]

1/ Advertising agencies are dying.

👇 Thread 👇

[the Unknown Unknown @the_unk_unk]

"When your work goes into the world and touches people, then your are connected to them." @ThisIsSethsBlog via @jcwhalen

[the Unknown Unknown @the_unk_unk]

On #Palantir & NOPD's #predictivepolicing experiment, “The looming concern is that an opaque scoring algorithm substitutes the veneer of quantitative certainty for more holistic, qualitative judgement and human culpability." https://t.co/KSdOPUyYhL

[the Unknown Unknown @the_unk_unk]

Ads are still a key revenue stream, but @nytimes believes its "focus on establishing close & enduring relationships w/paying, deeply engaged users & the longterm revenues which flow from those relationships, is the best way to build a successful & #sustainablenews business." YES!

[the Unknown Unknown @the_unk_unk]

"You can't get rejected when all you offer is an index, but getting your menu rejected is one of the symptoms that you're doing the hard work of making an impact." @ThisIsSethsBlog https://t.co/6fTQqKHp8W

[the Unknown Unknown @the_unk_unk]

"The paradox of listening is that by relinquishing power - the temporary power of speaking, asserting, knowing - we become more powerful." @amycuddy speaks the truth! https://t.co/KMNuEze2gq

[the Unknown Unknown @the_unk_unk]

"The unknown thrills and terrifies me in equal measure." - Marcus du Sautoy

[the Unknown Unknown @the_unk_unk]

"The quality of our conversations dictates the quality of our decisions. And the quality of our decisions dictates the quality of our outcomes." John O'Leary speaking truth @TEDTalks. https://t.co/Gn1cv3F0Rp

[IDEO @ideo]

"My mom’s favorite way of understanding the truth and planning her story is to put herself in others’ shoes and go through the experience herself." Design research and journalism are more alike than you'd think: https://t.co/ouszx24LIO

[Indi Young (she/her) @indiyoung]

Getting Active About Empathy: "'Active' means getting in touch with people–not to tell them your opinion, but to listen to theirs" and help them get at their underlying reasoning and philosophies. Often people haven't been asked to surface inner reasoning. https://t.co/xzhxbsengn

[the Unknown Unknown @the_unk_unk]

"It's about allowing people the scope to say the unexpected." Master documentary filmmaker, Erroll Morris, on the art and magic of the interview. https://t.co/8sFsTsyBAl

[the Unknown Unknown @the_unk_unk]

"It is always wise to approach our relationship w/technology in the context that goes beyond it...designing for our vulnerabilities means finding ways to talk to people, online and off, whose opinions differ from our own." @STurkle on the value of conversation and context.

[the Unknown Unknown @the_unk_unk]

"We must constantly evaluate what we do, lest habits & past wisdoms blind us to new possibilities." - Mihaly Csikszentmihalyi #Flow

[the Unknown Unknown @the_unk_unk]

"It’s easy to fall into the trap of relying purely on data and ignoring intuition." @benleeNR on lessons learned after hiring an engineer who outsourced his whole job to China. https://t.co/6baZsvdJLx #investinpeople

[the Unknown Unknown @the_unk_unk]

Agreed! RT @hpyThink: "We should focus on research innovations that bring simplicity and speed but also add human context" says @esomar president Niels Schillewaert in Research World/17." #agileinnovation

[the Unknown Unknown @the_unk_unk]

"Taking the first step does not have to be dramatic or costly. One way to promote empathy in an organization is to deliver small empathy nudges systematically. The nudges may seem insignificant in isolation, but in aggregate they can have a big impact." @belindaparmar @HarvardBiz

[the Unknown Unknown @the_unk_unk]

"We are in danger of surrendering to a mathematically extrapolated future which at best can be an extension of what existed before." -Edmund Bacon #deepthoughts

[the Unknown Unknown @the_unk_unk]

We see the world through countless lenses of assumption & habit - fixed ways of thinking, seeing & acting of which we're mostly unconscious. Great for doing the same thing over & over again, it becomes a roadblock when you need to do things differently. https://t.co/gMV5CuvsED

[the Unknown Unknown @the_unk_unk]

"A story is different. It does not expend itself. It preserves and concentrates its strength and is capable of releasing it even after a long time.” ― Walter Benjamin