Reaching! (CIRCA '26)
Our new spec ad features @Nike 's Naija Jersey and was made with my friends โค๏ธ
In frame - @ohizjnr_ & @234legacy5907
Felt led to do this after a short but insightful conversation with @thealienvisuals ๐ซก
@Adew0ye We canโt keep waiting for one association to save us! If DGN isnโt doing enough, den directors need 2 step up nd push internally or build better structures. Structures dnt become strong because dey exist, It grows by participation nd not by vibes we have 2 organize intentionally.
Directors, make we talk small. we need to wake up. Section 89 of the Copyright Act is being debated. Billions in levy funds are being discussed. And guess who is not in the room? Us! Stay with me o!
@fozadoza My own is We no even dey the room because we no position ourselves as owners. If we donโt retain IP, what exactly should or will anybody collect for us? Our current structure automatically removes us from royalty and levy conversations. If we donโt own, we canโt be included.
@fozadoza Thanks so much queen for bringing up AVRS but my question is - If directors donโt retain rights or co produce, how exactly are we supposed to benefit from any CMO structure that only represent rights holders? While Most directors are only structured as service providers.
Iโm triggered. We complain that our predecessors couldnโt unite. Yes they let ego and popularity ruin structure and their vision. So what exactly are we doing differently in 2026? With all these information we have?! IRE O!
The quicker we insert ourselves into IP conversations, the better. Ownership is power.
Structure is how we can activate it. Conversation is currency. Directors in Nigeria and across Africa, we need to organise. Not for ego. For economics. This is no more a popularity contest!
This is about being recognised as an ownership class in the creative economy. If we are not building structures, we will always be contractors. In Hollywood, directors negotiate backend.They form guilds.They build companies.They sit in policy rooms.We need that level of thinking!
The law did not exclude us directors The structure did. If we do not retain rights, co produce, or own through your company, we are continually going to be invisible in policy conversations. This is bigger than shoot money. Stay with me o!
That structure keeps us outside every long term revenue ecosystem. Labels are arguing! CMOs are arguing. Representatives are arguing! Because they own IP! We Directors / Filmmakers canโt even have a conversation. Because why?? We do not own shit! ๐คก
Note o! This levy is about compensation for infringement. It rewards ownership Not hustle, Not aesthetics, Not vibes, Ownership. Most of us direct music videos as service providers. We collect fee. Deliver master. Transfer rights. Shikena!