Ashish | Ecommerce CRO

Helping brands sell more, stress less
business, ecom & growth

[Ashish | Ecommerce CRO @theashbyte]

Two things on Mamaearth's product page worth stealing:

Price per gram shown above the price (₹11.98/g). Makes a ₹599 jar easy to compare.

"Add ₹399 more to get FREE delivery" before checkout, not after.

One thing I'd cut: the app banner eating the top of the screen.

[Ashish | Ecommerce CRO @theashbyte]

Google's content guidance now calls it out by name: AI headshots, made-up names and fake credentials are deception.

So if your skincare blog is written by "Dr. Ananya, dermatologist" and Dr. Ananya doesn't exist, this is your sign.

A real founder's name beats a fake expert.

[Ashish | Ecommerce CRO @theashbyte]

Free thing I'm doing this week.

Send me your product page link. I'll record a short video going through it on my phone, the way your buyers actually see it: what's costing you orders and what to fix first.

DM me "teardown".

[Ashish | Ecommerce CRO @theashbyte]

Mokobara's product page does what most Indian D2C pages skip: "Delivery between 6th and 7th Oct" plus a pincode check, right above Add to Cart.

The odd part: the first screen of a ₹10,999 backpack has no price. You scroll for it.

Steal the first. Skip the second.

[Ashish | Ecommerce CRO @theashbyte]

Meta launched Muse for Small Business, an AI agent that plugs into Shopify, Stripe and Canva and acts on your behalf.

Before you connect your store, find one setting: make it ask your approval before it buys or publishes anything.

Helpful agent, sure. Unsupervised agent, no.

[Ashish | Ecommerce CRO @theashbyte]

Litter Robot sells a $699 product on TikTok Shop and refuses the deep discount game everyone there plays.

Festive season is here and the 60% off banners are coming.

If your product only moves at 60% off, that's your real price now. A discount is an event, not a lifestyle.

[Ashish | Ecommerce CRO @theashbyte]

Live product page on SUGAR's site right now: "High Shine Lip Gloss (COPY)". The URL ends in -copy too.

Not a dig. It happens to every team that duplicates a product and forgets the name.

Before your festive sale goes live, search "copy" in your Products list. 30 seconds.

[Ashish | Ecommerce CRO @theashbyte]

Part of your "direct" traffic in GA4 is people arriving from ChatGPT and Gemini.

To see it: Admin > Data display > Channel groups. Copy the default, add an "AI" channel ABOVE Referral, source matching:

chatgpt|gemini|perplexity|copilot|claude

Below Referral it catches nothing.

[Ashish | Ecommerce CRO @theashbyte]

Before paying someone to speed up your Shopify store, check these on your best-selling product page, on mobile:

1. App embeds still on for apps you removed
2. A 4000px hero image
3. Autoplay video above the price
4. Extra fonts and popups on load

Most need no code.

[Ashish | Ecommerce CRO @theashbyte]

Amazon Now is in 120+ Indian cities, double what it was 2 weeks ago. Great Indian Festival starts Oct 8.

Buyers are getting used to "in minutes" again.

If your product page still says "shipping calculated at checkout", fix that first. Show a delivery date by the price.

[Ashish | Ecommerce CRO @theashbyte]

If you want a second pair of eyes on your store before the Diwali traffic hits, DM me "diwali".

I'll go through your product page, cart and checkout and tell you what to fix first.

[Ashish | Ecommerce CRO @theashbyte]

Diwali is about 5 weeks out. Amazon's Great Indian Festival starts Oct 8, and ad costs climb with it.

The first thing I'd change on any Indian D2C store before then: stop putting 30% off on your hero product.

4 things I'd do instead, in order:

[Ashish | Ecommerce CRO @theashbyte]

"But our customers only buy the hero product."

Good. Make the hero the base of every tier. You're not asking them to buy something new, just a little more of what they already want.

[Ashish | Ecommerce CRO @theashbyte]

Don't kill COD to fix RTO. You lose the good COD buyers along with the bad ones.

Fix it in this order:

1. Confirm every COD order on WhatsApp before it ships
2. Chase NDRs the same day, not when the courier returns it
3. Only then block the pincodes that keep coming back

[Ashish | Ecommerce CRO @theashbyte]

Daftar Dept now scores 97 on desktop PageSpeed. First paint 0.6s, main image 1.1s, blocking 90ms.

No speed app. Just images and code, across the whole store.

To get yours close:
1. Right-size and compress images
2. Cut unused app and theme JS
3. Load third-party scripts last

[Ashish | Ecommerce CRO @theashbyte]

@MaybeFlorent half agree. for a store though, weird is not enough. a funny 404 with zero bestsellers on it is just a nicer dead end