Phoebe Ohayon 🔊

Head of Design at Voice Branding | Co-founder Whoozy Agency

[Phoebe Ohayon 🔊 @theaudiolady]

📚 Excited to read "Death By Screens" by @bensauer this weekend! 🤩 It's a highly practical book designed to help you become a better presenter in no time. Share your thoughts if you've already read it, or let me know if you plan to dive into it too.

#b…https://t.co/ID6ECyY9w3

[Phoebe Ohayon 🔊 @theaudiolady]

The word is out! My team and I created two custom neural TTS voices for NRC. A lovely project in which we synthesized the voices of NRC editors Mischa Spel and Egbert Kalse. From now on, they can read any article aloud to you in the app.

It’s so cool to…https://t.co/nD68nuLkfo

[Phoebe Ohayon 🔊 @theaudiolady]

As part of the #AIAllies initiative by Artificial Solutions, @whocanfixmycar recently interviewed me about my career. 

A while back, before I started my own business, I worked in different studios where I was the only woman. This…https://t.co/ffT8Xo1d2w https://t.co/rcGsNzmgeU

[Phoebe Ohayon 🔊 @theaudiolady]

An essential part of my voice tech work is user research: A broad concept about much more than just usability testing. Check out these six important user research methods.

A/B Testing
Interviews
Focus Groups
Diary Studies
Surveys
Card Sorting

#userresea…https://t.co/PHtks8oGLW

[Phoebe Ohayon 🔊 @theaudiolady]

I’m working in voice designing for blind and visually impaired users. I strive for the best results by asking for feedback constantly. Asking for feedback is not as difficult as you might think, but many designers forget about it. Leveraging the informati…https://t.co/XKWrLhKBK9

[Phoebe Ohayon 🔊 @theaudiolady]

For those interested in UX design. Make sure not to overlook and ignore sound design. The right sounds at the right moment can make a huge difference. 

If you feel you don’t know enough about sound or don’t pay enough attention to it, I’d say start to bu…https://t.co/cIPGWVSb0U

[Phoebe Ohayon 🔊 @theaudiolady]

I've seen many businesses randomly choose a voice to represent their brand without knowing how it's perceived from a customer perspective. 

A risky move that often leads to mediocre results, especially in Voice AI. 

Whether you manage how you come acros…https://t.co/R2RUb6nK6m

[Phoebe Ohayon 🔊 @theaudiolady]

I'm excited to speak about voice at ThinkUX Thursday! 80 attendees already signed up :) Very excited! Thanks for the support. 😀

https://t.co/YiWopJqwEX

#ux #thinkux #meetup #voicebranding #haarlem #publicspeaking #uxdesign https://t.co/atnrVUgKYy

[Phoebe Ohayon 🔊 @theaudiolady]

We live in a day and time where it seems that anyone can be replaced. 

Artificial intelligence has opened us all to a world of opportunity, and advanced robotics is changing everything.

Businesses are coming up with new ways to do things better, faster,…https://t.co/Als0dEGHdV

[Phoebe Ohayon 🔊 @theaudiolady]

5 truths about the booming text-to-speech industry.

#texttospeech #customvoice #voiceai #conversationalai #voiceassistant https://t.co/n3sOL1Uj5M

[Phoebe Ohayon 🔊 @theaudiolady]

People are curious if AI, and specifically model like TTI (text-to-image) or TTS (text-to-speech) will replace graphic designers or voice talents... I understand why, but I don't think innovations like these will replace them. I see it more as another too…https://t.co/F933ht2Z9A

[Phoebe Ohayon 🔊 @theaudiolady]

As a brand designer, I’ve seen many different branding strategies. But they all have one thing in common: Everyone needs the world to hear about their brand or personal brand.

To make this happen, you need to find your voice. Not just your metaphorical v…https://t.co/ifT9XUEA7U

[Phoebe Ohayon 🔊 @theaudiolady]

Great brands are a voice. Not an echo. 

A lot of effort and resources are put into designing an on-brand voice because using a non-exclusive voice is often not an option, and neither is randomly choosing. 

Learn from your customers to make meaningful de…https://t.co/2BT0hi2elt

[Phoebe Ohayon 🔊 @theaudiolady]

Make your skillset rare, hard to find and replace. 

Many designers have a valuable skillset. But is it enough if many people are willing and capable of doing the same job?

I've a background in audio engineering and I've been specializing in audio and vo…https://t.co/0tCg4DUeJf

[Phoebe Ohayon 🔊 @theaudiolady]

More and more businesses are using text-to-speech technology. This raises important questions such as:
1) Should you create a custom brand voice or use a non-exclusive synthetic voice? 
2) What does your brand sound like? What is its persona?
3) Is it bes…https://t.co/TCE4YTPnYz

[Phoebe Ohayon 🔊 @theaudiolady]

The output quality of speech synthesis systems nowadays is quite great, sometimes even indistinguishable from actual human speech. And whether we like it or not, it will only get better. I believe so because I expect that people will always continue tryin…https://t.co/phSwbwDqcM

[Phoebe Ohayon 🔊 @theaudiolady]

The Text-to-image (TTI) industry is hot. Everyone is jumping on Midjourney and DALL-E to visualize their ideas and challenge the model. But will technology like this replace graphic designers and artists? No, I don’t think so.

The Text-to-speech (TTS) i…https://t.co/3ouxTTj4ko

[Phoebe Ohayon 🔊 @theaudiolady]

Helping creators and designers work with audio and voice gives me energy.

For this reason, I like to create content focused on the actual creation and use of audio and voice.

Occasionally I'll also share ideas, theories, and concepts I learned in the pa…https://t.co/DbkHg7kBDE

[Phoebe Ohayon 🔊 @theaudiolady]

What is Voice Branding? Every person and business probably has a brand. It’s not a logo, and it’s not what makes you a company. A brand stands for something, you want it to be meaningful and specific. 

Voice branding is the process of signaling your bran…https://t.co/cEBTMfwzNm

[Phoebe Ohayon 🔊 @theaudiolady]

The distinction between Voice & Speech https://t.co/eT7kmaJ7Y0
#sound #voice #design #tech