Every website, app, game, brand, and human is going to have an AI persona.
Whether you’re building an agent, an assistant, a companion, or an NPC, every platform that wants to hold attention and build relationships with its users will need one.
A lot of people are building these rn through generative video. It’s fast to set up and it can look great for social content or a demo.
But video doesn’t make a ton of sense once you get past the demo stage. The avatar can't hold a real-time synchronous conversation, it costs more the more people use it, and character consistency is a legit problem.
So we made a different bet five years ago to go all in on a real-time character rig system.
We've already partnered with MLB Players, NBA Players, Kodansha's King Records, Sanrio, and Webtoon to bring some of the biggest IP in the world to life as Genies. If you're looking to bring AI avatars to your own platform let’s chat.
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our latest blog breaks down the tradeoffs between a rig vs video avatar system: https://t.co/Fxp0LiX6YE
AI needs a face.
Hung out with @annbordetsky on @MTSlive to talk about why this has been our thesis at Genies, the tech we're building to power it, and what the future looks like for entertainment + social AI 🙃
They grow up so fast 🥲
Genies have evolved into intelligent, expressive, and interactive characters with personality and soul - ask them questions, explore storylines, and build unique relationships across different experiences.
…and now we’ve partnered with some of the biggest names across sports, entertainment, and gaming to bring your favorite icons and characters to life as Genies.
more soon 👀
We’ve partnered with some of the biggest names across sports, entertainment, and gaming to bring them to life as AI characters 🤫
Genies Chat lets fans interact directly - ask questions, explore scenarios, and build unique relationships.
And this is just the start. Over time, we’re opening our self-serve tools so anyone can create and launch their own AI characters - built for chat, games, and apps.
Everyone is going to have their own AI Companion. Not just to chat - but AI Companions you can see, talk to, hang out with, and play with.
We’re building the visual layer for AI: present, expressive, interactive, and alive.
We’re building tools that make it easier to create customizable, intelligent characters that evolve and interact seamlessly across games and experiences.
Our Avatar SDK marks the first step in giving you our foundational tools to start creating 🚀
🎮Download @unity@AssetStore: https://t.co/DF0m4SzJRy
🎮 Unity x @genies is here.
We're bringing AI avatars, UGC tools & top-tier IP to the Unity ecosystem—unlocking new AI-driven genres & accelerating dev workflows.
Coming to Unity Editor in 2026.
Learn More → https://t.co/zoODagvQJZ
#Unity6#AIAvatars#GameDev#UGC
"Characters are going to represent the new UI/UX of the internet."
Our CEO @akashrnigam went on @CNBC to talk about our recent partnership announcement with @unity and our vision for building the visual layer of LLMs 😌
https://t.co/dIonZ8INyf
Genies AI avatars are coming to @unity 🖤 with our tech stack being directly integrated into the Unity Editor.
This partnership will bring our Smart Avatar Framework, UGC tools, and soon to be announced IP to developers everywhere - unlocking new AI game genres & accelerating dev workflows.
Coming in 2026.
Read more: https://t.co/cmFaE2K76P
🧠Your AI companion shouldn’t just talk like you...it should move like you too.
Our Smart Avatars roll their eyes, cheer you on, high-five your friends, and mirror your vibe. All based on real-time interactions and context.
Read more 👇
https://t.co/LluiEj35Ml
"Most of your friends will be AI" - Zuck last week
Agreed. But your AI friends need to feel like real life friends...
...𝘁𝗵𝗶𝘀 𝗼𝗻𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗶𝘁𝗵 𝗴𝗮𝗺𝗲 𝗿𝗲𝗮𝗱𝘆 𝘀𝗺𝗮𝗿𝘁 𝗮𝘃𝗮𝘁𝗮𝗿𝘀.
𝗧𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗶𝘀 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲 - 𝘄𝗲’𝘃𝗲 𝗯𝗲𝘁 𝗼𝗻 𝗼𝘂𝗿 𝗔𝘃𝗮𝘁𝗮𝗿 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹 𝗹𝗮𝘆𝗲𝗿 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗟𝗟𝗠 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴:
𝟭. 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝗮𝗴𝗲: Conversational and gameplay data is stored in your avatar and travels with you wherever you go.
𝟮. 𝗔𝘃𝗮𝘁𝗮𝗿 𝗜𝗻𝘁𝗲𝗿𝗼𝗽𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Your avatar is a game ready asset that can travel with you to any game or app built with our framework, irrespective of art style, and your experience can be personalized based on its stored data. Whether you're chatting about your favorite foods or sharing life moments, your avatar will listen, maintain these memories and evolve. When you jump into a game or experience (in our case, Parties), that same avatar (and everything it knows about you) shapes and personalizes your experience.
𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝘂𝗻𝗹𝗼𝗰𝗸𝘀 - 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗴𝗼, 𝘆𝗼𝘂 𝗹𝗼𝗴𝗶𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 "𝗺𝗶𝗻𝗶 𝗺𝗲" 𝗯𝗮𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴:
🧠 𝗕𝗿𝗮𝗶𝗻: your LLM data
👗 𝗟𝗼𝗼𝗸𝘀: your digital goods
🕺 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: personality movements
🕹️ 𝗣𝗹𝗮𝘆: new skills and capabilities
All of these creations and data are generated and evolve based on your conversations and in app actions. And because of our avatar framework, all of these AIGC creations all automatically work with each other via our interoperable frameworks and designs. And as a game ready asset, your Smart Avatar travels with you and can be played across any ecosystem game or app :)
As the major LLM players have rolled out new memory updates, this signals a shift in expectations for AI.
We believe "your AI" shouldn't live in a chat UI forever.
That's where Smart Avatars come in - the new interface for "your AI".
Read more here → https://t.co/RP3r0U2zK3