Badi Jack

(Obsessed Polymath) Designing High Conversion Websites & Landing Pages in @framer. I share everything I learn: Writing, Funnels, Self-Improvement (in your 20s).

[Badi Jack @thebadijack]

Services Section for an upcoming @framer Template.

Should I be done with the cooking?

[Badi Jack @thebadijack]

Always give the people you want to join your email list a reason to by using benefits

Copywriting 101

[Badi Jack @thebadijack]

You must know your customer (in every detail possible) if you want to run a successful business.

[Badi Jack @thebadijack]

If you lack ideas, you’ve probably deprived yourself of meaningful experiences in the last 6 months. Go out there. Do what you have always wanted to do, even when you don’t know how. You will figure it out as you go. As you get more ideas.

[Badi Jack @thebadijack]

The greatest realization you can have is knowing no one will create the course, YouTube video, or guide with the secrets & hacks to achieving something. You can only discover them through not knowing what you're doing, making mistakes & starting the thing you’ve been procrastinating on.

There is no hack or secret.

Just the fundamentals that you already know.

[Badi Jack @thebadijack]

Practice specific things that you have actually learned today. More information is just a form of procrastination.

[Badi Jack @thebadijack]

Here’s what no one tells you about your brain: the more you feed it with junk information, the more laggish it becomes. That’s why you always find it hard to focus for 4 hours a day on a single task. Be bored. Consume less. Read more books.

[Badi Jack @thebadijack]

Your mind is like your stomach; the more you feed it with junk information, the more bloated it becomes.

[Badi Jack @thebadijack]

If you feel overwhelmed, try taking a very long walk in places filled with big trees. Nature has a way of calming you down & letting you slow down.

[Badi Jack @thebadijack]

Hero Section Design

[Badi Jack @thebadijack]

Rule of thumb: If you've spent more than 30 minutes picking a starting point, just pick one & start.

Comparing 10 tools won't build your thing.
Researching 20 frameworks won't either.
Overthinking is just fear wearing a productivity mask.

The best option is the one you actually pick.

[Badi Jack @thebadijack]

Stop worrying about your landing page design.

Worry about the transformation, problem, pain points & the benefits you will help your customer with. That will be enough to guide you as you write your landing page.

A beautiful page with a weak offer will always convert less.

A simple page with a specific offer that clearly states a problem, transformation, benefit, and value proposition will always convert better.

Fix the messaging first. Then the aesthetics.

[Badi Jack @thebadijack]

They told you your offer was the problem. But unclear messaging is what is really destroying your sign-ups.

Your visitor lands on your page. They cannot tell what they will get. They cannot tell if it is for them. They cannot tell why they should trust you. So they leave.

Not because your offer is weak. Because your page never answered the questions standing between them and the sign-up button.

[Badi Jack @thebadijack]

STOP writing landing pages that answer everything.

Use these 6 questions every visitor silently asks to guide how you write your landing page:

~ What specific result will my visitor get if they sign up?
~ Is this offer written for someone exactly like my visitor?
~ Why should my visitor trust this offer right now?
~ How fast will my visitor see results after signing up?
~ What proof do I have that shows this offer works?
~ What exactly happens after my visitor clicks the button?

Once you answer these, you'll find it easy to write a good landing page.

A shorter page that answers the right things always beats a longer page that answers the wrong ones with filler words.

[Badi Jack @thebadijack]

You've been told that more traffic will fix your landing page conversion rate. But in reality, more traffic does not lead to more conversions. Just confused visitors. Fix your landing page copy first so that people who visit your landing page understand "what's in it for them"

[Badi Jack @thebadijack]

Fix a landing page converting under 1% in 3 steps:

Put one clear result above the fold. Tell your visitor exactly what they will get and why it matters to them.
Add one trust signal directly below it. A number. A result. A real name.
End with one CTA that includes a timeline. Not "Sign up." Say "Get your first 500 subscribers in 30 days."

Most pages skip all three.

They explain everything else.

But never answer what the visitor actually needs to know.

That is why traffic does not convert.

Fix these three things first.

Everything else is noise.

[Badi Jack @thebadijack]

You’ve built your landing page for your offer. Drove traffic to it. But you’ve heard nothing. Fix it by rewriting your headline around the pain points of your target customer. Focus on one Offer & CTA. Reduce the form fields. See how it goes & keep refining.

[Badi Jack @thebadijack]

You want leads for your business, but your landing page conversion rate keeps disappointing. You don't have a traffic problem. You have a page problem. Fix the headline to highlight the problem, cut the offers/CTAs down to one & add real proof in every section you make a claim

[Badi Jack @thebadijack]

The worst thing you can do when your landing page isn't converting is to run more ads to it.

You are not fixing a traffic problem

You are funding a broken page

Here is what is actually killing your conversions:

~ A headline that describes your product instead of the pain your target customer has
~ Too many offers fighting for one click
~ A vague CTA that makes visitors hesitate because they have no idea what they are getting
~ A form that asks for 100 things
~ Listing all the features & things included in your offer without mentioning how they help your customer achieve the desired outcome
~ Design that quietly destroys your premium approach
~ Zero proof that your offer works
~ Traffic that has no idea why they landed there

More ad spend does not fix any of that.

It just burns money faster.

Fix the page first.

Then scale.

[Badi Jack @thebadijack]

Most founders blame their traffic when leads don't come in.

Smart founders fix their landing page first.

Here's the difference:

Here’s What Most Founders Do Wrong:

Write headlines about their product
Stack five offers on one page
Use "Submit" as a CTA
Lead with features nobody asked for

Here’s What Smart Founders Do:

Write headlines about a specific pain + transformation
Give visitors one clear action
Tell visitors exactly what they get when they click
Ask for a name, email + 2 other lead qualifying questions — no 100 questions on the lead generation form
Sell the outcome, not the tool

The key?

Your visitors don't care what you built.

They care about what changes for them after they buy. What’s it gonna do for their life. Focus on that.

[Badi Jack @thebadijack]

You don't need more traffic to get more leads.

You need these 8 things instead:

1. A headline that speaks to their pain
2. One offer — not five
3. A CTA button that makes a clear promise
4. A form that asks for less information
5. Copy built around outcomes, not features
6. A design that builds trust before they read a word
7. Proof that your offer actually works
8. Traffic that already understands the problem

The twist?

Most founders keep running more ads. The page was broken the whole time.