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Uber changed how Nigerians moved around Lagos.
Yet, after 12 years, the company exited Nigeria. So, what went wrong?
Click the link below and let's Crack It down with Oyindamola.
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His appointment strengthens the company's international marketing leadership as it continues to grow its global footprint and build stronger connections with customers across different markets.
Wendy’s Appoints Carlos Custodio as Vice President of International Marketing
The Wendy’s Company has appointed Carlos Custodio as its new Vice President of International Marketing, effective November 2026.
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With experience spanning global consumer brands, restaurant marketing and international market development, Custodio brings a combination of brand-building and expansion expertise to Wendy’s.
His professional experience also includes working with the United States Tennis Association (USTA), where he led a membership strategy transformation aimed at advancing the organisation's goal of increasing tennis participation across the country.
Earlier in his career, Custodio spent eight years at Procter & Gamble in brand management roles across Latin America. During this period, he worked with major consumer brands including Safeguard, Oral-B, Pampers and Gillette.
His most recent role was Vice President of New Market Openings, overseeing expansion initiatives across Europe, Latin America and Africa. He previously served as Vice President of LATAM and Developing Markets, as well as Vice President of Marketing for Latin America and Asia.
Custodio brings more than a decade of international quick-service restaurant (QSR) experience, with a career spanning marketing leadership, brand development, market expansion and commercial strategy across Europe, Latin America, Africa and Asia.
He will be responsible for strengthening Wendy’s brand presence across its international markets, building stronger customer connections and ensuring that its global marketing approach remains relevant to local audiences.
In his new position, Custodio will lead the company's international marketing strategy and execution, overseeing regional marketing, digital marketing, creative services, customer insights and brand communications.
What if achieving your dream hairstyle no longer meant compromising your hair health?
Philips is challenging the age-old trade-off between styling and hair care with its new Aqua Edition campaign, “Hydrate as You Create.”
Click to read the full story
https://t.co/LE8AAVEEaq
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The leadership restructuring signals a move towards a more defined executive structure across BHM Holdings, with its operating businesses placed under dedicated leadership.
BHM Holdings Appoints Iretomiwa Akintunde-Johnson as Managing Director of BHM
BHM Holdings has appointed Iretomiwa Akintunde-Johnson as Managing Director of BHM, effective January 1, 2027, as the communications group ushers in a new phase of leadership.
Her appointment to the managing director position follows years of experience within the organisation, where she has contributed to its communications and advisory operations.
Since joining the organisation, she has taken on several roles, including public relations consultant, lead communications adviser and Regional Manager for West Africa.
while its operating companies will be led by dedicated executives. Akintunde-Johnson joined BHM in 2018 as an associate consultant, following her training and professional practice as a lawyer.
The appointment is part of a wider leadership transition announced during BHM’s 20th anniversary. The group’s founder, Ayeni Adekunle, has assumed the roles of Group Chief Executive Officer and Board Chair of BHM Holdings,
Nigerian Breweries, which celebrates 80 years of operations in 2026, continues to manage a broad portfolio of products serving different consumer preferences across the Nigerian market.
Nigerian Breweries Appoints Kassahun as Head of Non-Alcoholic Beverages and BWCS Portfolio Lead
Nigerian Breweries Plc has appointed Kassahun Feleke as its new Head of Non-Alcoholic Beverages and BWCS Portfolio Lead.
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The appointment places him in a key portfolio leadership position within Nigerian Breweries, a company with an established presence in Nigeria's beverage industry and a diverse range of brands across different beverage categories.