Ben Hirsch

I’ve spent $50 million on ads & all I got was a bottle of 🍷 from Meta.

[Ben Hirsch @thebenhirsch]

How I got Nick Fisher, the $100 million/yr info man, to speak at my event on December 3 in Miami.
https://t.co/LlCVjnOefH

[Ben Hirsch @thebenhirsch]

@Camicees BRIEFS

[Ben Hirsch @thebenhirsch]

@zackpaid HIGGS

[Ben Hirsch @thebenhirsch]

@zackpaid Cook

[zack @zackpaid]

i've been testing Higgsfield MCP + the NEW Claude Opus 4.8 to generate ALL our Meta ads creative inside 1 conversation...

and it has been ABSOLUTELY cooking

so i've decided to document the ENTIRE workflow...

covering the setup, market research, image gen, animation, copy, and 7-day test campaign structure to take a Meta ads creative batch from 0 to launch in a single afternoon as a service based business (agency, firm, brick and mortar, consultant, etc)

here's what's included inside the guide:

→ Higgsfield MCP setup in 5 minutes (https://t.co/xMyAvg7v9p integrations → paste mcp URL → authorize. 30+ image and video models inside one Claude chat)

→ phase 1, market research + angle development (master brief prompt that returns 7 ad angles ranked by differentiation, top 3 expanded into 3 hook variations each)

→ phase 2, image generation with ChatGPT Images 2.0 (3 variations per angle in under 90 seconds. model selection table covering ChatGPT Images 2.0, Soul 2.0, Nano Banana Pro)

→ phase 3, scroll-stop animation with Seedance 2.0 (static image to cinematic motion loop. first 0.5s stops the scroll. one client hit 5.1% CTR week one... their highest-performing creative ever)

→ phase 4, the 4-variation copy stack (loss aversion, authority + specificity, contrarian, identity. 12 ready-to-test ad combinations from one session)

→ phase 5, 7-day test campaign structure (budget allocation, day 3 signal thresholds, day 7 kill and scale criteria, the 3 highest-probability winners to launch first)

all backed by $10M+ generated through Meta ads funnels for service-based businesses (and a legal funding client that we expanded from 8-12 to 40+ creative variations per month using this method... even finding 3 winners that scaled him to $89k/mo within 90 days)

like + comment "COOK" and i'll send it over

(must be following + RT for priority access)

[Ben Hirsch @thebenhirsch]

@AdamGillman HIYA

[Ben Hirsch @thebenhirsch]

@markbuildsbrand @michael_upstack 🪂 into this thread. If you run a Shopify store, slide into his DMs. Whatever SST you’re using is either trash or overpriced.

[Ben Hirsch @thebenhirsch]

@jameshyujinlee @SarahLevinger

[Max Av @max_av_]

If someone messages you “hey” or “hi” with no explanation it means they’re looking to offer you something one sided

[Ben Hirsch @thebenhirsch]

@WhatsApp I am unable to login back into the app. Can you help me in the DMs?

[Ben Hirsch @thebenhirsch]

@runtraffic I know someone with a US based lab who can actually fulfill and they’re working on launching with their in-house script.

If someone is interested from an equity-only perspective (it’s not a white label lab deal) to do marketing stuff I’ll make the intro when they’re ready.

[Ben Hirsch @thebenhirsch]

@ZedNilm1 deepvsl

[Zed @ZedNilm1]

$0 → $300m+ vsl frameworks broken down into one prompt

most people watch winning ads and try to copy the surface

top operators deconstruct what’s actually happening underneath

this turns any vsl into a full strategic breakdown

where the audience sits in awareness
what core desire is being tapped into
which claims feel strong vs vague
what beliefs are built before the CTA

you stop guessing why something converts

and start seeing the structure behind every decision

it’s not inspiration anymore it’s pattern recognition

basically a system for writing and improving ads faster

rt + comment “deepvsl” and i’ll send the full file
(follow for dm)

[Ben Hirsch @thebenhirsch]

@ecomdonald Ghost

[Ben Hirsch @thebenhirsch]

@maverickecom Me

[Ben Hirsch @thebenhirsch]

@NahFlo2n Engine

[Florin @NahFlo2n]

$130k+/month brands are now running AI ads that nobody can tell are AI

no big creators
no production teams
no filming days

just clips that look like someone casually recording in their bathroom

natural lighting
imperfect angles
simple routines

it blends straight into your feed

most people scroll right past thinking it’s real

that’s the advantage

it doesn’t trigger “ad mode”

ai handles everything behind the scenes

the person
the setting
the variations

same product
endless new faces
constant testing

what used to take weeks now takes minutes

and the output never stops

rt + comment “engine” and i’ll send the framework
(follow for dm)

[Ben Hirsch @thebenhirsch]

@Sabbiry5x UGC

[Ben Hirsch @thebenhirsch]

@MitcheIl Agent

[Ben Hirsch @thebenhirsch]

@maverickecom Algo

[Ben Hirsch @thebenhirsch]

@suge_ecom @risdom_ I think you are a potential hero 🦸‍♂️ here.