The Blake Project

Turning brand into pricing power, growth, and enterprise value. For The EBITDA.

[The Blake Project @TheBlakeProject]

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.

https://t.co/w5llYxy8bj

[The Blake Project @TheBlakeProject]

Brand problems often show up as growth problems, pricing problems, differentiation problems, or alignment problems.

The Brand Performance Lab gives leaders free tools to diagnose where brand is limiting performance and where it can create more value.

https://t.co/V7Gp4z3K1z

[The Blake Project @TheBlakeProject]

Great products win because the market understands what problem they solve, why that problem matters now, why the solution is different, and why the brand behind it deserves belief.

https://t.co/vEwO6Eae6V

[The Blake Project @TheBlakeProject]

The marketing funnel has outlived its usefulness.
It teaches brands to chase customers rather than keep them. It rewards acquisition, not reinforcement. It treats purchase as the end of the journey, when it should be the beginning of the relationship.

https://t.co/zIRQbQwpra

[The Blake Project @TheBlakeProject]

Brand strategy needs a simulator now. Not as another piece of technology, but as a leadership discipline: the practice of testing strategic assumptions before they become financial commitments. #brandstrategy

https://t.co/nhNAO53XoC

[The Blake Project @TheBlakeProject]

Brand strategy needs a simulator now. Not as another piece of technology, but as a leadership discipline: the practice of testing strategic assumptions before they become financial commitments. #brandstrategy

https://t.co/nhNAO53XoC

[The Blake Project @TheBlakeProject]

Financial engineering does not always unlock value. Sometimes, it extracts value from the very brand it claims to save.

https://t.co/9dbDWtXObM

[Dr. Derrick Daye @DerrickDaye]

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/3ph3iGeFtx

[The Blake Project @TheBlakeProject]

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/pDNn9faROI

[Dr. Derrick Daye @DerrickDaye]

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.

https://t.co/0JI9k7wMJx

[The Blake Project @TheBlakeProject]

In this economy, value represents more than price. It is about reassurance, confidence, and reducing the perceived risk of making the wrong choice. J. Walker Smith #brandstrategy #brandmanagement

https://t.co/hWM6Hiwql4

[The Blake Project @TheBlakeProject]

In this economy, value represents more than price. It is about reassurance, confidence, and reducing the perceived risk of making the wrong choice. J. Walker Smith #brandstrategy #brandmanagement

https://t.co/hWM6Hiwql4

[The Blake Project @TheBlakeProject]

Customers should never have to work hard to understand who a brand is for, what it stands for, and why it matters to them. When they do, it becomes a business problem.

https://t.co/ts5PyQS5Mn

[The Blake Project @TheBlakeProject]

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/pDNn9faROI

[The Blake Project @TheBlakeProject]

Harley-Davidson does not have a heritage problem. It has a relevance problem. The strongest heritage brands reinterpret their past for the next generation without losing the meaning that made people care in the first place. @harleydavidson

https://t.co/iXTANl12Ns

[The Blake Project @TheBlakeProject]

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/pDNn9faROI

[The Blake Project @TheBlakeProject]

The Blake Project’s Value Acceleration Studio™, is a human-led, AI-enabled offering designed to help leadership teams solve business problems through the lens of brand.
https://t.co/pDNn9faROI

[The Blake Project @TheBlakeProject]

This one is personal. For more than twenty years, The Blake Project carried the same identity into the world. It served us well. But there comes a point when honoring the past means refusing to let it limit the future.

https://t.co/w5llYxy8bj

[The Blake Project @TheBlakeProject]

AI has put an end to emotions in marketing, we are told. It’s all about facts. Not about emotions. Marketers know better: as long as humans make the final decision about what to buy, emotions will always be in the mix.

https://t.co/vvTxFgBhBP

[The Blake Project @TheBlakeProject]

Every nation has a brand, whether it manages it intentionally or not. When pressure arrives, communications alone cannot restore what governance and behavior have weakened.
https://t.co/L8E5AbJQmt