The Creative Huddle

Keeping you up to date with the latest news and insights from the sports creative industry around the world.

[The Creative Huddle @thecr_huddle]

🆕 The Weekly Huddle

As the week ends, we check out the Super Bowl 60 logo, Scotland’s Six Nations try angle, the Wizards’ slick gameday flyers, and Buffer’s 2025 TikTok timing data.

Dive in 👇

#Smsports | #Sportscreative

[The Creative Huddle @thecr_huddle]

Eagles beat the Chiefs 40–22, but the real talk was about Fox’s scorebug, a striking Jalen Hurts photo, and an unexpected Lilo & Stitch ad.

Read more 👇

#smsports | #sportscreative

[The Creative Huddle @thecr_huddle]

👏 Lovely work on the Super Bowl ad to launch the new Lilo and Stitch movie with bonus points for keeping it contextual!

#smsports | #sportscreative

https://t.co/t3r7t26X3T

[The Creative Huddle @thecr_huddle]

🤯 Biggest game of the season with an estimated 120 million viewers from around the world and this is what they come up with…

#smsports | #sportscreative

[Erik Ruby @ErikRuby]

Worst score bug of all time???

[The Creative Huddle @thecr_huddle]

Big fan of colleges using their channels to showcase their alumni competing in the Super Bowl tonight 👇

👏 @bkiker_ and the @HailStateFB team!

#smsports | #sportscreative

[The Creative Huddle @thecr_huddle]

🎙️ @Jackrmartin_

Great to speak to Jack about his new role as @Tulaneathletics Assistant Director of Creative Services!

Read more and subscribe 👇

#Smsports | #Sportscreative

[The Creative Huddle @thecr_huddle]

What a shot 👇

Photo wasn’t too bad either….

#Smsports | #Sportscreative

[Lindsey Wasson 📸 @lindseywasson]

Bjorkstrand vs. Benoit during #SeaKraken vs. #MapleLeafs. (AP/Lindsey Wasson)

[The Creative Huddle @thecr_huddle]

🎥 Lovely work from the @bmerkle19 and the rest of the creative team at @OregonMBB to highlight the work that goes on behind the scenes!

#Smsports | #Sportscreative

[The Creative Huddle @thecr_huddle]

Lovely cinematic from the team @terrapinhoops to showcase the highlights from their win over no.17 at a sold-out Xfinity Center!

👏 @joshmeitz | @Connor_Basch

#Smsports | #Sportscreative

[The Creative Huddle @thecr_huddle]

@ongondola @premierleague It’s gotta be @FlynnDuggan or @Ritchie_Sumpter - the work that @NFFC put out there is quite something!

[The Creative Huddle @thecr_huddle]

😍 Just an incredible shot!

Shoutout to the team at @ClemsonFB for capturing the game-winning kick over SMU to win the ACC Championship and secure their play-off place.

With the commentary over the top, it really captures the moment 👏

#smsports | #sportscreative

[Clemson Football @ClemsonFB]

It wasn't a dream, but it sure felt like it.

[The Creative Huddle @thecr_huddle]

🔑 Preparation is key…

An interesting insight from @ColeHMalone into the work that goes into bowl games and how they ensure they are fully covered no matter what bowl game they end up playing in!

#smsports | #sportscreative

[Cole Malone @ColeHMalone]

Had to be ready for all options 🎨⬇️