Week ahead in commerce:
-@Target, @Walmart report earnings
-US retail sales for April
-@P2Pinstitute gathers industry leaders in New Orleans https://t.co/JNmwTN4cIv
Retail media isn't just taking place on ecommerce marketplaces anymore.
Macy's and The Trade Desk are teaming to make shopper audiences available across the web. https://t.co/pONbOu1Kff
The advertising momentum keeps growing at eBay
Ad revenue was up 23% in Q1, while promoted listings drove 31% growth in first-party.
CEO Jamie Iannone said it came after the marketplace made upgrades in relevance and CPC. https://t.co/012uoJLk36
Key hiring moves in commerce this week:
Top consumer tech marketing leaders make the jump to consumer goods via @levis@farfetch@Vuori and @CanadaGoose make a series of C-suite hires
@JCPenney promotes a chief customer officer https://t.co/L8M1YeZcII
@Klarna isn't just for BNPL anymore.
The app now has upgraded shopping features, including a personalized feed, an Ads Manager and resale. https://t.co/hZrAQpz7MV
This week's top deals in commerce:
Walmart sells @Eloquii
ABG is adding @Vince to its portfolio
@Hershey is bringing on a pair of popcorn manufacturing facilities.
Plus, there’s new funding for @getrallyon and an American super app. https://t.co/BrrD3JXQy4
This Week in Commerce:
Amazon and the big CPGs report earnings
Q1 GDP and consumer confidence data
ChargeX gathers the industry in DC https://t.co/ZWTsmtnQF4
The US consumer is "holding up well," @ProcterGamble executives said
The CPG is tying price increases to innovation, and found better than expected results on volume. https://t.co/JzXYVxIuuD
Ikea's massive store expansion plans underscore a key point about ecommerce growth after the pandemic boom:
Big box stores are becoming fulfillment centers, too. https://t.co/WrRp5SDvoP
Nearly half of US consumers have made a purchase through social media, @Mintel found.
But platforms remain in the experimental phase of social commerce, while trust and data security are key issues for consumers. https://t.co/eIKHcLmp8p
@Snapchat brings augmented reality to the store
With AR Mirrors, the platform is reimagining the vending machine with Coca-Cola. https://t.co/eVSBKUHsbp
Key decisions on link placement will have a big impact for social commerce:
Instagram is allowing multiple links in bio
YouTube is opting for an affiliate program over product tagging https://t.co/28kzNKHApn
This week's hiring moves in commerce:
@Nordstrom names tech chief
The @HomeDepot promotes a head of retail media
New CFOs at @Hasbro, @RenttheRunway https://t.co/U8XvcDwhV0
A big win for mobile commerce:
@KingJames-fouded athlete empowerment brand @uninterrupted partnered with @Tapcart to build a new mobile app, and grow DTC. https://t.co/gKBDBjk0eQ