20 - preparing for UPSC while freelancing as a content writer
22 - writing for coaching institutes while still prepping
23 - gave up on the prep and interned at a creator economy startup for 2.5 months and then fired
23 - joined a watch company, left in 25 days
23 - became a community manager, met amazing folks, and built my online/offline presence
23 - started writing on LinkedIn
24 - got fired, went self-employed in July 2024
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.
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25 - Working with early-stage founders on founder branding & marketing,
from BTL campaigns and influencer collabs to community consultancy, emceeing, and social media strategy ๐
Wild ride so far but Iโm obsessed with the trajectory.
The funโs just getting started ๐ซฐ
(A few pictures from the day I said, โYepp, self-employed it is.โ )
protein is the new "organic" if your product doesn't have a protein angle, marketers are finding one.
protein in granola
protein in chips
protein in ice cream
the consumer is buying into the lifestyle, not just the product.
protein is the new "organic" if your product doesn't have a protein angle, marketers are finding one.
protein in granola
protein in chips
protein in ice cream
the consumer is buying into the lifestyle, not just the product.
most d2c founders are still playing a 2020 playbook in a 2026 market.
here's what the last 5 years actually looked like and where the next 5 are going.
2019โ21: everyone was chasing instagrampretty feed. cheap ads. easy wins. low competition, low CPMs.
2022โ23: the micro influencer gold rushthe arbitrage was real. but it crowded fast.
2024: performance marketing got expensiveMeta stopped being the cheat code. CAC quietly doubled.
2025: community became the actual moatthe brands that survived had real people behind them. not just content.