Poor branding breeds lack of trust in a brand because it's inconsistent. Hence, customers are not able to make decisions on whether to buy rather they go for a familiar product or service.
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@brightafia When I started creating content on TikTok last year at some point I was skeptical about it. But when I eventually started I began to flow better, I became clear on what I wanted to do or say in my videos. Clarity comes while in motion.