.@Inc discusses the “Hudson Williams Effect” in a new article! ⭐️
“Hudson Williams Is Fashion’s Hottest New ‘It Boy.’ Founders Should Pay Attention to Why.”
“Two Oscar campaigns worth $6 million. A sold out $2 tote bag. Months of orders in two days for a small indigenous Canadian label.
Last October, Hudson Williams wasn’t a name on most people’s radar. By March of this year, the 25 year old Canadian actor took home two of the top five spots for male celebrity media impact value at the Oscars—$3.76 million for Balenciaga and $2.4 million for Bulgari.
It’s reflected in the seemingly endless stream of posts about him on Threads and Tumblr that Williams’ character is driving purchasing decisions, not just his washboard abs. Words are important. Actions mean more,’ a Threads user wrote about Williams. ‘It shows who you truly are – it reveals your character and your heart. Thank you for supporting Indigenous and BIPOC creators, for speaking out against [sexual assault], for supporting women directors and creatives, for all of your actions that continue to show your fans and the world the amazing person that you are, Hudson Williams.’
And he’s turning that values-aligned loyalty into repeat customers. Threads users have said that although they only purchased Korean skincare brand Skin1004’s products because Williams is an ambassador, ‘my skin has improved so much with the skin care that I’ll keep buying.’
Whether he’s giving a three-sentence profanity-laced rebuke of AI or attributing his Best Leading Performance award at the Canadian Screen Awards to his “gay, yearning, little bottom eyes,” he can take the limited time he’s given with the press and turn it into a viral media moment.
You don’t have to do it in the way Williams does, but consumers are tired of the veneer of perfection that used to dominate celebrity interviews. In a short form digital world, there is an oversaturation of voices. The ones that are perceived to be authentic and real will win out, and Williams has proved that time and time again throughout 2026.”
🔗: https://t.co/2WdNeVVza0
hi, asian here. if the part-asian character is ALWAYS the butt of the joke, how often can the not-asian author claim it as a joke before it's a micro(but actually macro)aggression?
the author's lack of empathy for her romantic lead of colour permeating the fanbase and culminating in a lack of empathy not just for the character himself, but also for the actor who plays him. who's surprised.
fictional characters aren't real but implicit biases are and more often than not people who belittle and stereotype and malign characters of colour coincidentally also extend that behaviour and rhetoric to the very real fans and actors of colour who share their identity :)
there’s something sinister in the way people on here having been talking about adhd/autism for the last week just to have rachel get on stage and call her autistic character exhausting, among the other things she says to describe him. it’s so fun being audhd in fandom spaces ��
Like Ilya hooking up with the guy who was canonically complicit in racist and homophobic remarks made towards his husband…right right right cool cool cool cool
she stays creating crackships of Ilya with the white coworkers, but you won't see her doing crackships of Ilya and bood or shane and fabian because she only likes white people and she writes people of color to either fetishize or humiliate them
in one night rr said her characters of color are "exhausting" to be around, that she also likes to write from the pov of her character of color to react to his yt bf, and his yt bf should just sleep with his yt coworkers, and ppl will look you in the eye and say she's not racist
You know what the crazy part is? That she’s saying this AFTER finishing writing unrivaled. AFTER being on set for S2. AFTER being criticized for her racial bias. Like she dgafffff. She wants to write about Ilya and white men fucking ALL. DAY. That’s it.