I don't know how they do it, but you can add inventing the perfect sports drink to the list of Japan's accomplishments. Uncanny. Tastes like how water tastes in a dream.
UX designers who eliminated the filesystem from user consciousness in name of simplicity ruined the world and are morally culpable for shriveling minds of children who are unable to tackle the challenges of today thanks to a choice rooted in misunderstood advocacy for the user.